LiveRamp chooses Data Plus Math to power its television lift and analytics reporting; Data Plus Math to use IdentityLink to match media consumption data with marketing outcomes
SuperData is launching the SuperData Arena dashboard, a measurement tool developed to provide games publishers, brands and sponsors with in-depth audience metrics.
Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns
The post Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.
Expansion Strengthens Commitment to Being the Leading Programmatic Video Platform
New report from Matrix Solutions yields churn data across brand/advertiser, platform and industry
The post Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to Advertise on Broadcast, One in Three Churn appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.
OTT Composer First in New Suite of Innovid Products Aimed to Accelerate Interactive Video in the Booming Connected TV Space
The post Innovid Launches First-to-Market Self-Service Video Experience Composer for Brands, Publishers and Broadcasters to Create Scalable Dynamic Creative appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.
TravelNevada launched a 360° VR video advertising campaign with a 1% CTR, which is 7x the industry standard of 0.15%.
The Digital Production Partnership released a new report to its Members today about discussions held by 20 senior leaders at IBC on the future of video advertising.
OTT app marketers can now benchmark their app’s performance against global industry standards and use recommendations to improve user retention
The post CleverTap Releases OTT Industry Benchmark Report appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.
AdstxtManager.com announced that its Ads.txt file management platform will now be available to all digital publishers for free.