Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement
OmniVirt converts Banner Ads into AR Ads for the launch of Pitch Perfect 3
Advanced advertising capabilities that utilize the innovative and unique monetization opportunities of the new broadcast standard, ATSC 3.0, are key elements of this new service
OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV
New insights highlight how marketers can win the hearts and minds of their consumers
AdBarkIt has now launched after almost two years in development.
The post Business Marketing Consortium AdBarkIt Launched appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.
Draft Open for 30-Day Public Comment
Heartbeat offers in-depth targeting and segmentation capabilities to ensure brands reach the right audience, based on interests, location, shopping habits and more.
The post Heartbeat Raises $1 Million Seed Round to Transform and Scale Brand Influence Among Millennial Consumers appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.
Marketers embrace programmatic despite negative press, transparency concerns
Streaming Video-on-Demand and OTT service providers can now use Swrve to drive engagement, revenue and retention across all their platforms.
The post Swrve Extends Leading Mobile Customer Interaction Platform to Support Streaming Video and OTT TV Platforms appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.