Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory

Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns

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Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to Advertise on Broadcast, One in Three Churn

New report from Matrix Solutions yields churn data across brand/advertiser, platform and industry

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Innovid Launches First-to-Market Self-Service Video Experience Composer for Brands, Publishers and Broadcasters to Create Scalable Dynamic Creative

OTT Composer First in New Suite of Innovid Products Aimed to Accelerate Interactive Video in the Booming Connected TV Space

The post Innovid Launches First-to-Market Self-Service Video Experience Composer for Brands, Publishers and Broadcasters to Create Scalable Dynamic Creative appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.