It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn't the answer.
And it's not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]
A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
There's no standing still in today's video marketing where rapidly shifting uses for data and personalization are just the beginning.
At Advertising Week New York, the digital future of the living room is the hot topic. Advanced viewer targeting is here, or nearly so, anyway.
With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.
While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.