Case Study: Driving Business Growth for Penske Media

JW Player worked with Penske Media to improve viewer engagement and monetization.

Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety, Rolling Stone, and WWD, you most likely have recently turned to a Penkse publication for the inside scoop on your favorite band or designer.

However, in order to fund the great journalism that goes on at these publications, Penske needed a video and technology partner that could significantly expand its viewer engagement and monetization opportunities – and that’s where JW Player comes in.

In our newest case study, learn how JW Player helped Penske drive a 20% lift in ad revenues and an 18x increase in video plays for Variety. Download the full version here.

To learn more about becoming a video-first publisher, schedule time to speak with a video expert.

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