Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.
SIGGRAPH is always a great place to wander around and learn about new and future technology. You can get see amazing visual effects reels and learn how the work was created by the artists themselves. You can get demos of new products, and you can immerse yourself in a completely digital environment. In short, SIGGRAPH is educational and fun. Continue reading
When creating VR, AR, or 360 video experiences, publishers can't rely on the tech alone. They need to find events that are a perfect match.
StarVR was at Siggraph 2018 with its StarVR One, its next-generation VR headset built to support the most optimal lifelike VR experience. Featuring the advanced optics, VR-optimized displays, integrated eye tracking and a vendor-agnostic tracking architecture, StarVR One is built from the ground up to support use cases in the commercial and enterprise sectors. Continue reading
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Does that VR or 360 video project pass the OMG test? If not, it's not worth doing says one Emmy award-winning digital producer.
NYC-based audio studio Sonic Union has added composer/experiential sound designer/mixer Rob Ballingall to its team. He will be working out of both Sonic Union’s Bryant Park and Union Square locations. Ballingall brings with him experience in music and audio post, with an emphasis on the creation of audio for emerging technology projects, including experiential and VR. Continue reading
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Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it's too costly, right? Actually, it doesn't have to be.
Assimilate is now offering Scratch Play Pro, which includes a universal professional format player, immersive media player, look creator (with version management), transcoder and QC tool.
Play Pro is able to play back most formats, such as camera formats (including Raw), deliverable formats of any kind, as well as still frame formats. Continue reading
Epic Games has introduced Unreal Engine 4.20, which allows developers to build even more realistic characters and immersive environments across games, film and TV, VR/AR/MR and enterprise applications. Unreal Engine 4.20 release combines the latest realtime rendering advancements with improved creative tools, making it even easier to ship games across all platforms. Continue reading
By Randi Altman
Next month, SIGGRAPH returns to Vancouver after turns in Los Angeles and Anaheim. This gorgeous city, whose convention center offers a water view, is home to many visual effects studios providing work for film, television and spots.
As usual, SIGGRAPH will host many presentations, showcase artists’ work, display technology and offer a glimpse into what’s on the horizon for this segment of the market. Continue reading
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