Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.
It creates a TV-like experience and fools the ad-blockers. Here's why SSAI is the most important technology around for online video advertising.
It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
And it's not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]
With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.
So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.
How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.