How to Get Started with Video Player Bidding

Integrate header bidding into your player with just one click

Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.

It’s Finally Here!

Header bidding has been an industry standard in display for a few years, but video header bidding is still cutting-edge. While video header bidding unlocks more ad revenue via increased fill rate and higher CPMs, it comes with many hurdles that most publishers haven’t been able to overcome.

 

JW Player recognized the market challenges and the incredible benefits of video advertising and knew that partnering with a top tier advertising technology company was the solution. After much due diligence, JW Player chose to team up with SpotX to offer the best integration to publishers. SpotX is a video ad serving platform that offers programmatic infrastructure for premium media owners & publishers, providing them with access to 65+ demand sources with reduced latency.

 

Now with JW8 (which is great by the way), you can finally turn on Video Player Bidding powered by SpotX with one click!

Why It Matters

Video header bidding is fragmented and difficult to implement at scale. The process is complex, requiring a lot of custom coding that can slow down your entire page as well as a fair amount of control over the page where you’re running video. If you’re motivated, it’s doable but not ideal.

 

As a publisher, you want more control over how advertisers are programmatically bidding on your video inventory. Header bidding boosts ad revenue via increased fill rates and higher CPMs, as well as provides the desired control, but there is no easy solution that leads to fast bids and ads. On the other side of the table, advertisers want more access to quality video inventory. JW Player’s Video Player Bidding is the first solution that gives both sides the control they’ve been seeking.

 

Through the integration built directly into JW Player, you can provide buyers access to player settings, content settings, and viewability data, which increase the value of your inventory. This all happens before the user clicks the player. That means no extra buffering before the ad loads and increased viewer retention.

 

Why It’s Hard

Whether you’re just starting with video header bidding or are working on integrating your fifth bidder, any integration takes some work to get set up. In the past you would need to load a script in the page header, request a bid from the bidder, wait for the response, then proceed down the path from there. This can require 100 lines of code or more on the page with multiple network requests — and all of this overhead creates latency and slows the page down!

 

Welcome to Video Player Bidding

By integrating SpotX and header bidding directly into the player, we’ve reduced a complex workflow with lots of Javascript to just one click in your JW Player dashboard:

 

Alternatively, you can use just a few lines of code in the player configuration:

 

What this means is that if you’re already running video ads with JW Player, turning on video player bidding could be as simple as one click in our dashboard. The ease of implementation is by far the biggest benefit.

Beyond the simplicity, working with one bidder like SpotX means minimal added page latency. By not requiring additional code in the header, your page load time and player setup time remain low. As we’ve evangelized in the past, and have continued to do so, this is incredibly important for user experience.

 

How Do I Get Started?

As you’d expect, the process is simple. We’ll break down your next steps:

  1. Already running ads via JW Player and have a relationship with SpotX
    • Reach out to your SpotX rep for information. You’re just a few clicks away!
    • Check out our Getting Started Guide for more details
  2. Already running ads via JW Player but aren’t yet working with SpotX
    • Visit this link to get in touch with SpotX to get started
    • SpotX will guide you through the onboarding process
    • Check out our Getting Started Guide if you have any concerns or reach out to your JW Player account manager
    • You’re good to go!
  3. Not yet a JW Player customer but have a relationship with SpotX
    • We’d love to hear from you!
    • Getting up and running with JW Player takes no time at all. If you’re migrating from another player, we’re happy to consult on the migration process
    • Once you’ve got video ads running with JW Player, turning on video player bidding is just a click away!
  4. I don’t currently work with JW Player or SpotX but I sure want to!
    • We’re excited to work with you too! Reach out to JW Player, and we’ll get you in touch with the right people and get your video ads running ASAP

 

To learn more about getting started with Video Player Bidding, schedule time to talk with one of our video experts.

 

Contact Us

The post How to Get Started with Video Player Bidding appeared first on JW Player.

What Are Ad Impressions?

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series

So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that turn plays into profits. Measuring them correctly and using these insights in evaluating audience loyalty are critical if you want to monetize successfully.


 
AD IMPRESSIONS, DEFINED

An ad impression is measured when an ad is delivered in the first frame. If the ad was skipped before reaching the end, the impression still counts.

Ad impressions can occur before the start of a video (preroll), in the middle (midroll), or after the end (postroll). For the purposes of this blog, we’ll focus on the most common form—preroll.

If prerolls are done poorly, they are the first point of viewer drop-off after the embed. Perhaps the ad took too long to load, or the ad content didn’t grab people’s attention. Or, worse yet, the ad was requested but never filled by advertisers.

 

HOW TO BE SMARTER WITH DELIVERING ADS

Luckily, these potential challenges have a silver lining—they provide insight into audience fatigue and loyalty. By tracking how your viewers are interacting (or not interacting) with ads, you can make important business decisions, such as how best to retain your customers.

For example, if you detect high levels of ad fatigue and want to prevent viewers from bouncing from your site, you might exercise a certain restraint. You might intentionally hold off on serving ads in the next instance—in the hopes that some users will return tomorrow.

Essentially, you are investing in the lifetime value of the customer. You’re saying: I choose not to give you this ad now, so you are more likely to come back later. Over time, this increased loyalty translates into more ad revenue.

 

MAKE YOUR AD IMPRESSIONS COUNT

At JW Player, we offer tools to help you make the most of your ad impressions. Our ad scheduler gives you full control over when to show your ads, and it takes factors into account like video length.

For instance, if your video is 10 minutes long, it could make sense to use a midroll, whereas a 2- to 3-minute video would be a better match for a preroll.

You can gain a more detailed breakdown of your ad impressions through our segmentation tool. The tool is a great way to deep dive into how your ads are doing, slicing out which assets, configurations, or pages are driving the most impressions.

 

To learn more about how to successfully monetize your videos, schedule time to talk with one of our video experts.
 

Contact Us

 

The “Anatomy of a Video” Series explores key measures of a video’s life cycle: embed, ad impression, play, complete, and time watched. Together, they provide a comprehensive picture of how and why viewers engage.

The post What Are Ad Impressions? appeared first on JW Player.

Starting Video Instantly after a Pre-roll Ad

Achieving a server-side ad insertion experience on the client-side with JW 8.1

One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is skipped to the main content, it is imperative to start video as quickly as possible. If viewers are stuck waiting for the video to load, they will leave and likely not come back. The rate at which viewers abandon video increases the longer they have to wait. Studies show that most viewers are willing to wait 1-2 seconds for video to start. After that, you can expect a 6% drop-off for each additional second of wait time.

When it comes to transitioning smoothly from advertising to content, online video has always trailed behind broadcast TV. This is due to the nature of client-side ad insertion and programmatic video. Server-side ad insertion is a potential solution to achieve a seamless experience, but it has been two years since it was added to the VAST 4.0 specification. Overall adoption is slow and expensive because of the lack of standardization around the actual insertion and tracking. It also requires infrastructure changes that only premium media publishers can typically afford.

We launched JW8 to provide a broader base with a broadcast-quality online video experience. Using intelligence gleaned from our large network of video players, we learned how to get 75% of all of our video starts after an ad plays to be under two seconds. Our latest iteration of JW8 improves time to first frame by 100%. In JW 8.1, 75% of videos start up in under a second, with the vast majority of these plays starting close to instantaneously.

The result? An online video experience that’s as seamless as cable TV, even on slower mobile networks. Check out this video that shows the difference in performance when on a cellular network.

What’s next? We are going to extend this functionality and keep making those green bars bigger.

To learn more about how to become a video-first publisher, schedule time to talk with one of our video experts.

Contact Us

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