How to Get Started with Video Player Bidding

Integrate header bidding into your player with just one click

Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.

It’s Finally Here!

Header bidding has been an industry standard in display for a few years, but video header bidding is still cutting-edge. While video header bidding unlocks more ad revenue via increased fill rate and higher CPMs, it comes with many hurdles that most publishers haven’t been able to overcome.

 

JW Player recognized the market challenges and the incredible benefits of video advertising and knew that partnering with a top tier advertising technology company was the solution. After much due diligence, JW Player chose to team up with SpotX to offer the best integration to publishers. SpotX is a video ad serving platform that offers programmatic infrastructure for premium media owners & publishers, providing them with access to 65+ demand sources with reduced latency.

 

Now with JW8 (which is great by the way), you can finally turn on Video Player Bidding powered by SpotX with one click!

Why It Matters

Video header bidding is fragmented and difficult to implement at scale. The process is complex, requiring a lot of custom coding that can slow down your entire page as well as a fair amount of control over the page where you’re running video. If you’re motivated, it’s doable but not ideal.

 

As a publisher, you want more control over how advertisers are programmatically bidding on your video inventory. Header bidding boosts ad revenue via increased fill rates and higher CPMs, as well as provides the desired control, but there is no easy solution that leads to fast bids and ads. On the other side of the table, advertisers want more access to quality video inventory. JW Player’s Video Player Bidding is the first solution that gives both sides the control they’ve been seeking.

 

Through the integration built directly into JW Player, you can provide buyers access to player settings, content settings, and viewability data, which increase the value of your inventory. This all happens before the user clicks the player. That means no extra buffering before the ad loads and increased viewer retention.

 

Why It’s Hard

Whether you’re just starting with video header bidding or are working on integrating your fifth bidder, any integration takes some work to get set up. In the past you would need to load a script in the page header, request a bid from the bidder, wait for the response, then proceed down the path from there. This can require 100 lines of code or more on the page with multiple network requests — and all of this overhead creates latency and slows the page down!

 

Welcome to Video Player Bidding

By integrating SpotX and header bidding directly into the player, we’ve reduced a complex workflow with lots of Javascript to just one click in your JW Player dashboard:

 

Alternatively, you can use just a few lines of code in the player configuration:

 

What this means is that if you’re already running video ads with JW Player, turning on video player bidding could be as simple as one click in our dashboard. The ease of implementation is by far the biggest benefit.

Beyond the simplicity, working with one bidder like SpotX means minimal added page latency. By not requiring additional code in the header, your page load time and player setup time remain low. As we’ve evangelized in the past, and have continued to do so, this is incredibly important for user experience.

 

How Do I Get Started?

As you’d expect, the process is simple. We’ll break down your next steps:

  1. Already running ads via JW Player and have a relationship with SpotX
    • Reach out to your SpotX rep for information. You’re just a few clicks away!
    • Check out our Getting Started Guide for more details
  2. Already running ads via JW Player but aren’t yet working with SpotX
    • Visit this link to get in touch with SpotX to get started
    • SpotX will guide you through the onboarding process
    • Check out our Getting Started Guide if you have any concerns or reach out to your JW Player account manager
    • You’re good to go!
  3. Not yet a JW Player customer but have a relationship with SpotX
    • We’d love to hear from you!
    • Getting up and running with JW Player takes no time at all. If you’re migrating from another player, we’re happy to consult on the migration process
    • Once you’ve got video ads running with JW Player, turning on video player bidding is just a click away!
  4. I don’t currently work with JW Player or SpotX but I sure want to!
    • We’re excited to work with you too! Reach out to JW Player, and we’ll get you in touch with the right people and get your video ads running ASAP

 

To learn more about getting started with Video Player Bidding, schedule time to talk with one of our video experts.

 

Contact Us

The post How to Get Started with Video Player Bidding appeared first on JW Player.

How Fast Is Your Mobile Video Site?

It could determine your Google search ranking

Starting this July, Google will use page speeds to rank mobile websites in search results.

What does this Google “Speed Update” mean for video publishers? If you want more viewers to discover your site, make sure your page loads quickly with a smooth and seamless mobile video experience.

Google has been feeling the need for speed for some time. It’s already used page speeds to determine desktop search rankings. The latest extension to mobile will primarily affect the slowest pages on the web. Many of them are saddled with unnecessary plug-ins and scripts. Specific to video, long buffer times and clunky ad integrations make sites sluggish as well.

Fortunately, supporting a lightning-fast video experience is what JW Player does best. Last fall, we released JW8, our most lightweight player yet. It speeds up pages by reducing video load times up to 30%, making fewer server requests, and using a 50% smaller embed script.

A faster page doesn’t just prevent a drop in search rankings. It also leads to greater monetization opportunities and keeps users on your page longer.  

Some of our best publishers are already off to the races. According to Digiday, these JW Player clients achieved top marks in Google’s speed test:

 

Business Insider

Bustle

Cosmopolitan

Diply

International Business Times

PBS

Refinery29

SheKnows

 

Ready to turbocharge your video business? Schedule time to talk with one of our video experts.

 

Contact Us

 

The post How Fast Is Your Mobile Video Site? appeared first on JW Player.

How Facebook’s Changes Could Impact Your Video Strategy

Take control of your video business by engaging viewers on your owned and operated site

Ever since Facebook announced that it would feature more content from users than from brands on the News Feed, the web has been buzzing with commentary and reactions, spanning a gamut from alarm to approval.

At JW Player, our viewpoint is that this is an ongoing trend. Facebook changing algorithms isn’t anything new, and this latest change underscores the need for publishers to prioritize their investment in their owned and operated (O&O) video sites more than ever before.

 

Paid traffic isn’t affected

Facebook is certainly driven by improving user engagement, but as a business it’s also focused on increasing paid referrals and profits ($4.7 billion in Q3, a 46% profit margin). One of the first things to remember here is that this change does not affect paid traffic, which has been steadily climbing as a percentage of referrals in the last few years. This trend means that publishers who build on the Facebook platform assuming a free ride via organic traffic or even at predictable marketing costs will continue to be at risk. Think about how the Google Adwords CPC increased over time. Facebook will be no different.

 

Organic traffic is affected

The Facebook algorithm change will impact organic traffic—the volume of visitors coming to a brand through search. Even in this area, the impact hinges on an important factor: the level of audience engagement. Publishers with low user engagement should see a decrease in organic traffic, while those with high user engagement could stand to gain more organic traffic. The question is How good is good enough? The bar may be raised again in the future.

A brand with high user engagement generates more comments, discussions, and likes—all part of what Mark Zuckerberg calls “meaningful social interactions.”

We aren’t critical of this move by Facebook; they are working to create a better Internet. The impact on publishers who rely on organic traffic is clear though, and it’s something that will only continue as time goes on.

 

Creating engaging content on your O&O is key

This trend begs the question: IF you are going to invest in creating engaging content, why wouldn’t you do that on YOUR site?  When Facebook traffic was largely organic, a publisher could debate the value of building on the Facebook platform versus their O&O. But the latest change continues to make that debate less worthwhile.  

By bringing your audiences back to your O&O, you can build a quality experience that exists outside of social media. This move not only fosters more brand loyalty and fills the gaps that Facebook leaves, but it increasingly leads to better monetization due to avoiding Facebook’s revenue share and improving programmatic video options in the market.

So to sum up: Creating engaging content is crucial. Adapting to Facebook’s changes is crucial. But most of all, bringing engagement back to your O&O site is crucial. A video strategy succeeds best when it’s supported by a strong and independent web presence.

 

Bill Day is the COO of JW Player.

 

Take control of your video business today by scheduling time to talk with one of our video experts.

Contact Us

The post How Facebook’s Changes Could Impact Your Video Strategy appeared first on JW Player.

Video Will Make Up More than 80% of Online Traffic

Are videos on 80% of your webpages?

According to Cisco, by the year 2021, 82% of all internet traffic will come from video. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016.

 

At JW Player, we don’t take these trends lightly—we see them as game changers. Video isn’t just a nice-to-have anymore; it’s become essential to any publisher’s success. If video consumes about 80% of all internet traffic, then it’s a good idea to put it on 80% of your webpages too. As your video partner, we draw on our industry expertise and data to show you how.

 

What can you do to step up your video game? It starts with understanding the architecture of your site. Just as not all plays are created equal, not all pages are created equal either. Look at your sitemap and review the different pages you have—the sections, the subsections, the various ways you are categorizing content.

 

Then, decide which type of video experience would be best for each page. The most effective videos are tailored to the specific page they’re serving. Rather than using a one-size-fits-all approach, think about all the different ways you can integrate video across distinct parts of your site, from desktop to mobile.

 

Let’s look at three common examples:

 

  • The dedicated video page – When it comes to attracting viewers, this is your site’s main draw. You’ll want to select a large player (at least 600×400 pixels), make it the main focus of the page, and support intent to watch.

 

  • The article page with recommended video content – These articles are complemented by videos or video thumbnails. You can use video to support the text or, conversely, use text to set up and comment on video. Recommended videos are related to content and support intent to watch.

 

  • The text-heavy page – This page might feature a much longer article, a dense how-to explanation, or any other piece with significant copy. Unrelated to content, an outstream video ad unit breaks up text-heavy pages and could have the greatest impact here.  

 

The speed of the digital world waits for no one. Don’t get left behind—or rather, stay one step ahead—by incorporating video throughout your website today.

 
To learn more about how to become a video-first publisher, schedule time to talk with one of our video experts.

 

Contact Us

The post Video Will Make Up More than 80% of Online Traffic appeared first on JW Player.

Embedding Vertical Videos? We Got You.

Bring 1:1 videos from Facebook to your owned & operated site

When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website.

Problem is: Facebook videos have a vertical, 1:1 aspect ratio, and your page might only support 16×9. Thinking you’ll have to drop that awesome video because it didn’t fit the specs? Never fear. JW Player supports the vertical video format, allowing you to easily export your videos from Facebook into your owned and operated (O&O) site.

With JW Player’s 1:1 embed, your videos appear as perfect squares. You don’t get those black bars off to the sides, which are inserted to prevent videos from stretching to fit certain aspect ratios.

Use the code below:

<div id=”myElement”></div>
<script type=”text/JavaScript”>
var playerInstance = jwplayer(“myElement”);
playerInstance.setup({
file: “//example.com/uploads/myVideo.mp4“,
width: “50%”,
aspectratio: “1:1”,
});
</script>

An excellent Facebook video shouldn’t just stay on Facebook. Get more mileage out of your social media success by repurposing your vertical videos on your O&O site.

To learn more about becoming a video-first publisher, schedule time to talk with one of our video experts:

 

Contact Us

The post Embedding Vertical Videos? We Got You. appeared first on JW Player.