While on-demand videos are great for building awareness, demonstrating a feature, or solving common problems, live video is best for creating a bond with consumers.
It turns out Facebook didn't just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.
YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.
Music site Genius pleased fans and brands alike with a series of interviews with rap legends. Here's how it created buzz-worthy events that brands wanted to be part of.
AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.
A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.
Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.
As the saying goes, you can't make an omelet without breaking a few eggs. In this case, the eggs are your customers and the omelet is a highly coveted Cannes Lion.