Behind the Title: Undefined Creative founder/CD Maria Rapetskaya

NAME: Maria Rapetskaya

COMPANY: Undefined Creative

CAN YOU DESCRIBE YOUR COMPANY?
Undefined Creative is a Brooklyn-based media production agency, specializing in motion graphics.

Our portfolio spans television, digital marketing, social media and live events, making us the perfect studio for big brands, Continue reading

The post Behind the Title: Undefined Creative founder/CD Maria Rapetskaya appeared first on Randi Altman's postPerspective.

Behind the Title: Undefined Creative founder/CD Maria Rapetskaya

NAME: Maria Rapetskaya

COMPANY: Undefined Creative

CAN YOU DESCRIBE YOUR COMPANY?
Undefined Creative is a Brooklyn-based media production agency, specializing in motion graphics.

Our portfolio spans television, digital marketing, social media and live events, making us the perfect studio for big brands, Continue reading

The post Behind the Title: Undefined Creative founder/CD Maria Rapetskaya appeared first on Randi Altman's postPerspective.

Working with Anthropologie to build AR design app

By Randi Altman

Buying furniture isn’t cheap; it’s an investment. So imagine having an AR app that allows you to see what your dream couch looks like in paisley, or colored dots! Well imagine no more. Anthropologie — which sells women’s clothing, shoes and accessories, as well as furniture, Continue reading

The post Working with Anthropologie to build AR design app appeared first on Randi Altman's postPerspective.

JW Player 8: Let’s Talk About Customization

Here at JW Player, we often get feedback that publishers love how flexible and easy it is to customize the player to fit their branding needs. The upcoming release of JW Player 8 expands on this classic JW hallmark by overhauling the entire customization process to provide publishers with more options and increased efficiency. Part two of this three-part blog series will highlight JW8’s improvements on CUSTOMIZATION.

Showcasing the redesigned JW8 skin

 

A Beautiful, Modern Player Skin

Compartmentalized menus create an attractive minimalist design, optimized for devices

Today, publishers face a pretty big challenge that’s often overlooked when it comes to the visual layout of their player. How do you create something that is aesthetically pleasing and device-optimized while also packing in all the player controls viewers expect?

Taking these design pain points to heart, we completely refreshed the player skin in JW Player 8 to be sleek and minimal while maintaining high functionality. Major changes include:

  • Space-saving layout with compartmentalized menus to optimize viewing on devices
  • Accessibility with new tooltips to guide viewer action
  • Transparent control bar and updated icons for an attractive design
  • Device optimized with clicking/tapping user interactions

Feedback about the new JW8 skin is already very positive. Early customers have complimented its modern and clean design while lauding the new control bar transparency.

New Player Builder: Greater Control with Increased Ease of Use

JW8 packs in 4X more customizable elements than JW7

Similar to the challenge of creating a good layout, publishers want maximum flexibility in tailoring the player to their brand without having to involve engineering for each and every color tweak. We’re introducing a new player builder that completely revamps how publishers customize JW Player to prioritize one thing: providing greater control while increasing ease of use. The upcoming release removes the preset skins introduced in JW7 to drive customization to one core skin in the new player builder. You can expect to see:

  • 11 customizable elements, almost four times more than what was offered in JW7
  • Additional logo placement options within the control bar
  • Ability to brand right click text and links
  • Desktop and mobile previews 

These improvements make it easier, faster, and more flexible for anyone on your staff: coders and non-coders alike to create beautiful and professional-looking players.

JW Showcase: Create a beautiful video website with a click of button

JW Showcase helps you create beautiful websites

As developers already know, creating a functional, yet attractive video website is complex and time consuming. JW Showcase, released last year to much fanfare, resolves those issues by allowing users to create a video gallery website with minimal effort. JW Player 8 expands on that success by making it even easier.

Coming this fall with the release of JW8, JW Showcase will be integrated into your JW Dashboard, and be available to Starter, Business, and Enterprise customers. Users will have the ability to create a Showcase video gallery with a just couple of clicks. This exciting release of JW Showcase includes:

  • Easy to use tools to create a video gallery
  • Desktop and mobile optimized
  • Leverages the same high performance of JW Player
  • Seamless integration to existing JW Player assets
  • Custom headers and footers [NEW!]
  • Compatibility for display advertisements [NEW!]

Customers laud not only Showcase’s attractive design but its high value:

  • Increased viewer engagement from improved performance
  • Massive web development cost savings
  • Fast time to market with a video website going live in minutes, not months

JW8’s upcoming advancements in player skin, customization, and video galleries really highlights the tenets of our approach to product design: visual appeal matched with performance and ease of use.

If you are interested in seeing these principles for yourself, try out the JW8 Beta on Oct 6th. JW Player customers can login to their dashboards for access. New customers can check out our plans page to purchase a free or self-service edition of JW Player or contact sales@jwplayer.com.

 

The post JW Player 8: Let’s Talk About Customization appeared first on JW Player.

The YouTube Video Advertising Scandal: Why You & Your Business Should Care

By now you’re probably aware of the growing scandal involving YouTube placing brands advertisements next to extremist content on the platform.

In a nutshell: many brands are finding that their ads have been run alongside videos which are not “brand safe”. And that’s putting it mildly. Many of these offensive videos promote hate speech and terror.

Brands are pulling out of YouTube in droves. Among the growing list are Macdonalds, Marks and Spencer, Lloyds Banking Group, O2, L’Oréal, Channel 4, Havas, Royal Mail, TfL, ITV, RBS, Tesco, Volkswagen, Renault, Audi, Honda, Toyota, Sainsbury and Argos (Financial Times).

In fact, Nomura Instinet estimates YouTube are set for a loss of $750 million in revenue this year

To combat this, YouTube have decided to stop running ads on channels with less than 10,000 views (Tech Crunch). If you’re a smaller, niche publisher posting perfectly acceptable video content this will be devastating to your income. The good news is that vzaar recently partnered with AOL advertising allowing you to use AOL as your ad network (no matter what your size!).

But it’s not just advertisers who should be concerned, the growth of this type of content on YouTube should be a worry for all businesses who choose to upload their valuable videos to the platform. Regardless of if you want to use YouTube to generate advertising revenue, or are simply using it to serve videos to your audience.

The Brand Danger of YouTube

The latest scandal just serves to illustrate a huge problem that we have long since pointed out – if you upload your content to YouTube you lose control over it. In fact, back in 2013 (a full 4 years before this uproar) we wrote:

“One of the problems when you embed video on site and choose to use the YouTube player is that it is instantly recognizable as YouTube – do you really want your brand to become aligned with cute cat videos and epic fail compilations?

In actual fact, cat videos and epic fails were just the tip of the iceberg. Fast forward 4 years and the videos on YouTube have taken a much more sinister turn. The question now is much, MUCH more serious:

Do you really want your brand to become aligned with extremist content?

Because if you put it on YouTube, it is.

When you post your videos to YouTube is becomes a part of YouTube. Your videos drive traffic to YouTube (not you) and you have no control whatsoever over the other types of content on YouTube.

An Alternative To YouTube For Businesses

Well, instead of letting your videos become a part of brand YouTube, you need a video platform that sits within your brand.

Upload to a professional video platform and you’ll be able to brand the player so it’s most definitely NOT YouTube. You can even add your own CNAMEs to the embed codes so there’s absolutely no trace of the third party platform.

It’s time to let YOUR brand do the talking.

Take total control of your video content. Get started today with your free trial.