Infographic: The State of JW Player

A visual story about JW Player’s milestone year in video

Earlier this year, we shared data and facts about JW Player’s performance in 2017 in this blog post. We’ve now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus section about our company growth. Whether you’re meeting us for the first time, a long-time customer, or anyone in between, come on in and get to know JW Player better!

 

*Click for full infographic*

AT A GLANCE

Based on all-network data, January-December 2017

168 Billion

Total number of plays

5,300

Total number of plays per second on average

32 Billion

Total number of ad impressions

489 Million

Total hours of time watched

9,600,000

Trips a commercial plane would make around the world in the total time viewers watched JW Player videos

***

PLAYER & PLATFORM

Our lightweight player and customizable platform worked harder, better, faster, and stronger in 2017.

5.5 Billion

Number of seconds of video transcoded

2.2 Million

Number of dashboard sessions

4.8 Million

Number of videos uploaded to JW Platform

5 minutes, 54 seconds

Average length of a video uploaded to JW Platform

***

JW8 UPDATE

In 2017, we debuted the world’s fastest HTML5 player, JW8.

30%

Decrease in load time between JW7 and JW8

  ***

RECOMMENDATIONS ENGINE

JW Player is much more than a player. Our video intelligence produced a huge number of incremental plays and monetization opportunities in 2017.

2.1 Billion

Number of plays from Recommendations

532 Million

Number of ads delivered via Recommendations

***

MOBILE

With 53% of mobile users abandoning sites that don’t load within three seconds, we’re invested in supporting a strong mobile experience.

<0.5 Seconds

Median playback start time on JW8

***

FLASH DEPRECATION

2017 saw a continued decline in Flash, and our data is in line with what’s happening throughout the industry.

7.23%

Percentage of plays in Flash by end of Q1, JW Platform

2.08%

Percentage of plays in Flash by end of Q4, JW Platform

***

OUR CUSTOMERS

Worked with Derek Jeter to tell first-person athlete stories

Interviewed Hollywood’s finest

Brought The Voice to millions online

Built a viral fan base for Game of Thrones

OUR COMPANY

213 Number of employees in 2017

147 Number of employees in 2016

45% Growth in staff size

400+ New clients signed

2x Office space at NYC headquarters

Opened London office

#248 on Deloitte’s Technology Fast 500™

381% Revenue growth between 2017 and 2014

 

To learn more about how JW Player can support your video business, schedule time to talk with a video expert.

 

Contact Us

The post Infographic: The State of JW Player appeared first on JW Player.

How to Get Started with Video Player Bidding

Integrate header bidding into your player with just one click

Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.

It’s Finally Here!

Header bidding has been an industry standard in display for a few years, but video header bidding is still cutting-edge. While video header bidding unlocks more ad revenue via increased fill rate and higher CPMs, it comes with many hurdles that most publishers haven’t been able to overcome.

 

JW Player recognized the market challenges and the incredible benefits of video advertising and knew that partnering with a top tier advertising technology company was the solution. After much due diligence, JW Player chose to team up with SpotX to offer the best integration to publishers. SpotX is a video ad serving platform that offers programmatic infrastructure for premium media owners & publishers, providing them with access to 65+ demand sources with reduced latency.

 

Now with JW8 (which is great by the way), you can finally turn on Video Player Bidding powered by SpotX with one click!

Why It Matters

Video header bidding is fragmented and difficult to implement at scale. The process is complex, requiring a lot of custom coding that can slow down your entire page as well as a fair amount of control over the page where you’re running video. If you’re motivated, it’s doable but not ideal.

 

As a publisher, you want more control over how advertisers are programmatically bidding on your video inventory. Header bidding boosts ad revenue via increased fill rates and higher CPMs, as well as provides the desired control, but there is no easy solution that leads to fast bids and ads. On the other side of the table, advertisers want more access to quality video inventory. JW Player’s Video Player Bidding is the first solution that gives both sides the control they’ve been seeking.

 

Through the integration built directly into JW Player, you can provide buyers access to player settings, content settings, and viewability data, which increase the value of your inventory. This all happens before the user clicks the player. That means no extra buffering before the ad loads and increased viewer retention.

 

Why It’s Hard

Whether you’re just starting with video header bidding or are working on integrating your fifth bidder, any integration takes some work to get set up. In the past you would need to load a script in the page header, request a bid from the bidder, wait for the response, then proceed down the path from there. This can require 100 lines of code or more on the page with multiple network requests — and all of this overhead creates latency and slows the page down!

 

Welcome to Video Player Bidding

By integrating SpotX and header bidding directly into the player, we’ve reduced a complex workflow with lots of Javascript to just one click in your JW Player dashboard:

 

Alternatively, you can use just a few lines of code in the player configuration:

 

What this means is that if you’re already running video ads with JW Player, turning on video player bidding could be as simple as one click in our dashboard. The ease of implementation is by far the biggest benefit.

Beyond the simplicity, working with one bidder like SpotX means minimal added page latency. By not requiring additional code in the header, your page load time and player setup time remain low. As we’ve evangelized in the past, and have continued to do so, this is incredibly important for user experience.

 

How Do I Get Started?

As you’d expect, the process is simple. We’ll break down your next steps:

  1. Already running ads via JW Player and have a relationship with SpotX
    • Reach out to your SpotX rep for information. You’re just a few clicks away!
    • Check out our Getting Started Guide for more details
  2. Already running ads via JW Player but aren’t yet working with SpotX
    • Visit this link to get in touch with SpotX to get started
    • SpotX will guide you through the onboarding process
    • Check out our Getting Started Guide if you have any concerns or reach out to your JW Player account manager
    • You’re good to go!
  3. Not yet a JW Player customer but have a relationship with SpotX
    • We’d love to hear from you!
    • Getting up and running with JW Player takes no time at all. If you’re migrating from another player, we’re happy to consult on the migration process
    • Once you’ve got video ads running with JW Player, turning on video player bidding is just a click away!
  4. I don’t currently work with JW Player or SpotX but I sure want to!
    • We’re excited to work with you too! Reach out to JW Player, and we’ll get you in touch with the right people and get your video ads running ASAP

 

To learn more about getting started with Video Player Bidding, schedule time to talk with one of our video experts.

 

Contact Us

The post How to Get Started with Video Player Bidding appeared first on JW Player.

The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, doubled the size of our staff, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

AT A GLANCE

Based on all-network data, January-December 2017

 

168 Billion

Total number of plays

 

5,300

Total number of plays per second on average

 

32 Billion

Total number of ad impressions

 

489 Million

Total hours of time watched

 

51

Number of hours a commercial plane takes to fly around the world.

The plane would make 9.6 million trips in the total time that viewers watched JW Player videos.

 

***

PLAYER & PLATFORM

Our lightweight player and customizable platform worked harder, better, faster, and stronger in 2017.

 

5.5 Billion

Number of seconds of video transcoded

 

2.2 Million

Number of dashboard sessions

 

4.8 Million

Number of videos uploaded to JW Platform

 

5 minutes, 54 seconds

Average length of a video uploaded to JW Platform

 

***

JW8 UPDATE

In 2017, we debuted the world’s fastest HTML5 player, JW8.

 

22%

Percentage of customers who adopted JW8 within the first 3 months

 

  ***

RECOMMENDATIONS ENGINE

JW Player is much more than a player. Our video intelligence produced a huge number of incremental plays and monetization opportunities in 2017.

 

2.1 Billion

Number of plays from Recommendations

 

532 Million

Number of ads delivered via Recommendations

 

***

MOBILE

With 53% of mobile users abandoning sites that don’t load within three seconds, we’re invested in supporting a strong mobile experience.

 

41%

Percentage of plays on mobile devices across all networks in December 2017

 

***

FLASH DEPRECATION

2017 saw a continued decline in Flash, and our data is in line with what’s happening throughout the industry.

 

7.23%

Percentage of plays in Flash by end of Q1, JW Platform

 

2.08%

Percentage of plays in Flash by end of Q4, JW Platform

 

***

OUR CUSTOMERS

In 2017, we served publishers in every country in the world. They come from all industries and push the boundaries of success. Our publishers have:

 

Been honored by the United Nations

 

Produced a live event every 18 minutes on average somewhere in the world

 

Used video to promote conservations of Unesco World Heritage Sites

 

Created the first, live surfcam

 

Worked with Derek Jeter to tell first-person athlete stories

 

Promoted healthier eating by bringing calorie counts to restaurant menus

 

Hit 1 billion plays

 

And much more . . .

 

Ready to join this thriving global JW community? 2018 promises to be our biggest year yet, and we invite you to be a part of it.
 

Schedule time to talk with one of our video experts about making the most of an evolving industry as a video-first publisher:

 

Let’s Talk

The post The State of JW Player appeared first on JW Player.

Video Will Make Up More than 80% of Online Traffic

Are videos on 80% of your webpages?

According to Cisco, by the year 2021, 82% of all internet traffic will come from video. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016.

 

At JW Player, we don’t take these trends lightly—we see them as game changers. Video isn’t just a nice-to-have anymore; it’s become essential to any publisher’s success. If video consumes about 80% of all internet traffic, then it’s a good idea to put it on 80% of your webpages too. As your video partner, we draw on our industry expertise and data to show you how.

 

What can you do to step up your video game? It starts with understanding the architecture of your site. Just as not all plays are created equal, not all pages are created equal either. Look at your sitemap and review the different pages you have—the sections, the subsections, the various ways you are categorizing content.

 

Then, decide which type of video experience would be best for each page. The most effective videos are tailored to the specific page they’re serving. Rather than using a one-size-fits-all approach, think about all the different ways you can integrate video across distinct parts of your site, from desktop to mobile.

 

Let’s look at three common examples:

 

  • The dedicated video page – When it comes to attracting viewers, this is your site’s main draw. You’ll want to select a large player (at least 600×400 pixels), make it the main focus of the page, and support intent to watch.

 

  • The article page with recommended video content – These articles are complemented by videos or video thumbnails. You can use video to support the text or, conversely, use text to set up and comment on video. Recommended videos are related to content and support intent to watch.

 

  • The text-heavy page – This page might feature a much longer article, a dense how-to explanation, or any other piece with significant copy. Unrelated to content, an outstream video ad unit breaks up text-heavy pages and could have the greatest impact here.  

 

The speed of the digital world waits for no one. Don’t get left behind—or rather, stay one step ahead—by incorporating video throughout your website today.

 
To learn more about how to become a video-first publisher, schedule time to talk with one of our video experts.

 

Contact Us

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