JW Player November 2018 Product Release

Monthly update on the latest product improvements and offerings. 


Closing out 2018 we’re thrilled to announce four new product releases for this month that enable our clients to:

  • Get better ROI from their investment in video content
  • Diversify their revenue portfolio and improve a site’s advertising experience
  • Enrich their insight into an audience’s video consumption
  • Seamlessly publish videos to Facebook and YouTube


The products below continue to showcase how video intelligence can power growth and loyalty for any digital-first media company. Quick note, this month’s release represents our final release of the year.


Article Matching
Get more ROI from your investment in video content: The pioneering Article Matching (Beta) from JW Player selects the most contextually relevant video from a publisher’s library and embeds it into the article automatically. We have a limited number of invites available for this beta program; if interested, please sign up for the invite list here.


Outstream Player

Diversify your monetization and improve your site’s advertising experience: With the release of our new Outstream Player (Beta) that only renders when in-view and ad inventory is sold as well as being closable by users at all times. We have a limited number of invites available for this beta program; if interested, please sign up for the invite list here.


Audience Interests
Enrich your insight into your audiences’ video consumption: Data Lab: Audience Interests reveals the video content categories your audience is watching on and off your site. Using these insights can help you to gain a deeper understanding of how your audiences’ video consumption aligns to your content strategy.


Publish to Social

Seamlessly publish your videos to Facebook and YouTube: Using Publish to Social in the JW Player dashboard enables you to simplify your content distribution and scheduling on social media.


As always, we welcome any feedback that you have.  Please direct all comments or feature requests to jwproduct@jwplayer.com.  We appreciate the opportunity to serve you and your video needs.

To learn more or schedule time to speak with a video expert.

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The Roku Measurement Partner Program Offers Third-Party Metrics

Roku Measurement Partner Program

Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]

The post The Roku Measurement Partner Program Offers Third-Party Metrics appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

Introducing a Player for the Global Future

JW Player today rolled out its automated player localization feature, which translates player functions for non-English language audiences.

We are excited to announce the launch of JW Player’s automated player localization feature, which is now available to customers in version 8.6.0.

With the addition of this feature, the JW Player automatically translates all of its 50 plus functions and their descriptions (i.e. error messages, menus, and play and sound buttons) into the local language based on the surrounding text.

The initial localization feature contains support for 14 different languages, including French, Spanish, German, and Arabic. Additional languages will be added at clients’ requests.

The addition of the localization feature creates one of the first truly global video platforms on the market.



This automated localization feature allows media companies to use a single player across multiple regions and languages and helps them adhere to accessibility standards and best practices.

Additionally, this feature creates a better viewing experience for non-English speaking audiences by increasing clarity of the player’s full capabilities and ultimately leading to a lower abandonment of your content.

If you have feedback, we’d love to hear from you. Feel free to reach out here and let us know what you think!

To learn more about becoming a video-first publisher, schedule time to speak with a video expert.

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Takeaways from IBC 2018

Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian Rifkin

Every year broadcasters and media company executives from around the globe fly to Amsterdam for the IBC Show. Personally, I have been coming to the show for the past five years and am always interested in what folks are excited, and worried, about.

This year, some of the main headlines are surrounding what folks were not talking about, just as much as what was being discussed. From the lack of conversation around VR, 360 videos, and blockchain to a focus on live streaming and cloud editing, the vibe of this year’s IBC Show (and DMEXCO for that matter) was realism over futurism.

So, without delay here are my takeaways from this year’s IBC Show.

Let’s live in the moment

One of the more striking trends from this year’s show was the lack of discussion surrounding two emerging technologies – immersive experiences (virtual reality and 360-degree video) and blockchain. Over the last two years, there has been endless chatter about the future of media being tied in some form to these technologies.

The impression I got after chatting with a variety of industry executives was that while both will be important to both the delivery and monetization of video in the future, it was still too early. They were more focused on how to capitalize on the present opportunities, creating a better experience for audiences with cross-screen distribution, and addressable video advertising (more on that below).

My takeaway: Coming out of a few years of digital media exuberance where tons of capital was being put into startups, there is now an urgency to “live in the moment” and focus on growing audiences and generating enough revenue today, so that we can look to the future tomorrow. While there is still optimism, the lack of practical applications of both blockchain and immersive media puts a damper on those longer-term conversations.

Addressable Advertising

Feeding off the need to capitalize on the opportunity in front of the media companies and broadcasters was the ability to reach audiences with more targeted ads, and provide better analysis to marketers. As TV dollars continue to shift to digital, executives around the show were looking for better ways to reach audiences across a variety of screens while also staying compliant with GDPR.

Personally, I feel this was one of the more exciting topics of discussion as it combined the realistic “deal-making” discussions with the more future-facing topics of what we can do as marketing technologies become more advanced.

My takeaway: Put simply, digital video advertising is about to get a whole lot better in the near future. Right now we see anecdotal complaints of the lack of targeting and the lack of inventory. More critical to the future of the media ecosystem is the fact that digital video advertising is about a quarter of the size of linear TV ad spend. This shift to digital can only accelerate if we create tools that show increased value to brands and marketers.

Please, no more OTT apps

It’s official – we have hit peak OTT. This may not come as a total surprise with the folding of go90 earlier this year, and multiple other players beginning to shutter their OTT operations. But you would never know that by looking at this year’s IBC Show.

Everywhere you turned, there was someone who was offering to build a custom OTT app for broadcasters and media companies. The growth of these custom developer shops is a result of a market on the brink of saturation.

My takeaway: This euphoria has very similar characteristics to the mobile app development craze we saw almost a decade ago – yeah there’s an app for that. Based on what I heard at IBC, I predict a similar consolidation within the OTT marketplace. The result will be a fallout that creates clear winners and losers over the next twelve to twenty-four months.

High Expectations for Cloud Editing

Finally, it’s not all about the business of broadcasting, it’s also very much about the creativity and production that goes into creating videos. The ability to edit footage in the cloud and upload it directly into a CMS has made life astronomically easier for broadcasters, and allow for more efficient workflow during the editing process.

My takeaway: While we continue to focus on how to support media companies and broadcasters, it is incredibly important not to forget that without the creators there would be nothing to stream. We are continuously looking for ways to make their lives easier from creating Content Scores (a way to understand how your video is performing), to AI driven workflows. By finding ways to take the legwork out of creating incredible video will only help to foster a thriving digital video ecosystem around the world.


Overall, it was a great year to be at IBC and am looking forward to next year’s!


Brian Rifkin is a co-founder of JW Player and head of strategic partnerships.


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