Infographic: The State of JW Player

A visual story about JW Player’s milestone year in video

Earlier this year, we shared data and facts about JW Player’s performance in 2017 in this blog post. We’ve now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus section about our company growth. Whether you’re meeting us for the first time, a long-time customer, or anyone in between, come on in and get to know JW Player better!

 

*Click for full infographic*

AT A GLANCE

Based on all-network data, January-December 2017

168 Billion

Total number of plays

5,300

Total number of plays per second on average

32 Billion

Total number of ad impressions

489 Million

Total hours of time watched

9,600,000

Trips a commercial plane would make around the world in the total time viewers watched JW Player videos

***

PLAYER & PLATFORM

Our lightweight player and customizable platform worked harder, better, faster, and stronger in 2017.

5.5 Billion

Number of seconds of video transcoded

2.2 Million

Number of dashboard sessions

4.8 Million

Number of videos uploaded to JW Platform

5 minutes, 54 seconds

Average length of a video uploaded to JW Platform

***

JW8 UPDATE

In 2017, we debuted the world’s fastest HTML5 player, JW8.

30%

Decrease in load time between JW7 and JW8

  ***

RECOMMENDATIONS ENGINE

JW Player is much more than a player. Our video intelligence produced a huge number of incremental plays and monetization opportunities in 2017.

2.1 Billion

Number of plays from Recommendations

532 Million

Number of ads delivered via Recommendations

***

MOBILE

With 53% of mobile users abandoning sites that don’t load within three seconds, we’re invested in supporting a strong mobile experience.

<0.5 Seconds

Median playback start time on JW8

***

FLASH DEPRECATION

2017 saw a continued decline in Flash, and our data is in line with what’s happening throughout the industry.

7.23%

Percentage of plays in Flash by end of Q1, JW Platform

2.08%

Percentage of plays in Flash by end of Q4, JW Platform

***

OUR CUSTOMERS

Worked with Derek Jeter to tell first-person athlete stories

Interviewed Hollywood’s finest

Brought The Voice to millions online

Built a viral fan base for Game of Thrones

OUR COMPANY

213 Number of employees in 2017

147 Number of employees in 2016

45% Growth in staff size

400+ New clients signed

2x Office space at NYC headquarters

Opened London office

#248 on Deloitte’s Technology Fast 500™

381% Revenue growth between 2017 and 2014

 

To learn more about how JW Player can support your video business, schedule time to talk with a video expert.

 

Contact Us

The post Infographic: The State of JW Player appeared first on JW Player.

What Is Time Watched?

Part 5 of 5 from JW Player’s “Anatomy of a Video Series”

In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched” metric provides an added layer of nuance by identifying exact points of viewer drop-off and where you can improve your video strategy.

Time Watched, Defined

Time watched is the aggregate amount of time an individual has spent watching a player. This measurement takes into account that people might leave a video before it completes.

Let’s say your viewers watch 95% of a video and then shut down the player right before the end when the credits roll. Looking at a complete rate alone, you may infer that because there were no completes, engagement was low or nonexistent. But by looking at time watched, you can see that, in this case, the vast majority of the video was in fact consumed.

 

How Do You Measure Time Watched?

When one of our players takes an action—like delivering an ad or embedding onto a pageit reports that action back to JW Player via a ping. Most pings are based on a single action.

By contrast, time watched is measured by a continuous “heartbeat ping.” This ping is fired automatically at regular intervals throughout the duration of the video, essentially tapping into the “pulse” of how viewers watch content. As long as the video is running, the heartbeat ping registers, and this total time counts even if the video never completes.

 

Why Does Time Watched Matter?

Time watched prevents misleading conclusions from measuring completes alone and helps publishers figure out exactly how to make videos more engaging. By pinpointing where the heartbeat pings stopped and viewers dropped off in the video, this metric reveals what captured people’s attention, what didn’t, and what you can do to improve your content.

For example, let’s say you have a video with a long photo montage. If you find that people are dropping off in the middle of that segment, you might choose to make the montage shorter. If they are stopping the video as soon as the montage starts, you might replace that section with some other content to prolong viewer interest.

In short, relying only on a complete rate to gauge the effectiveness of your video could be imprecise. Considering completes along with time watched would paint a fuller picture of what happens after viewers click play.

Here at JW Player, we see time watched as a critical part of the algorithm for our Recommendations engine. A key factor for determining whether we surface a video in a recommended playlist is how long that video is typically watched.

 

Want to extend the time watched on your videos? Talk with one of our video experts.

 

Contact Us

 

The “Anatomy of a Video” Series explores key measures of a video’s life cycle: embed, ad impression, play, complete, and time watched. Together, they provide a comprehensive picture of how and why viewers engage.

 

We hope you’ve enjoyed the series and will take advantage of all the insights that data offers in growing your video business!

The post What Is Time Watched? appeared first on JW Player.

What Is a Complete?

Part 4 of 5 from our “Anatomy of a Video Series”

In our series of video fundamentals, we’ve explored embeds, ad impressions, and plays.  We’re now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also unlocked a key component of the all-important Content Score.

Completes, Defined

Plain and simple: A complete is measured when the video has finished. In analytic terms, if a video is divided into four sections, reaching the end of the fourth quartile.

As we’ve seen, a play ratethe ratio of plays to embedsreveals how often viewers are enticed to watch.

A complete rate builds on that story by looking at the ratio of completes to plays.

A high complete rate is an indication of excellent content and engagement. For every play, viewers watched until the end most (or all) of the time, and viewer drop-off is minimal.

 

The Content Score

The story really emerges when you look at complete rates in tandem with play rates. Together they form the Content Score, a metric that JW Player has developed to allow you to easily and accurately compare the performance of all your media.

In the diagram below, the Content Score sits at the intersection of complete rates and play rates.

 

 

Why Do Content Scores Matter?

As an overall measure of a video’s performance, the Content Score shows how you can improve your video strategy.

Let’s say your Content Score is at video Alow play rate but high complete rate. Not a lot of people are clicking play, but the good news is, those who do love it. They watch until the end because the content is great. The solution here is more a question of marketing and promotion. What kind of thumbnails are you using? Is the player visible on the page? Are you driving traffic through social media?

Conversely, you Content Score could be at video Byou have a video with a high play rate but a low complete rate. People are enticed to click and watch, but they’re not likely to stick around. In other words, the book isn’t as great as the cover. The takeaway action here is to develop better contentraise the substantive quality so that viewers remain interested.

 

How Does JW Player Use the Content Score?

One of the initiatives we’re most excited about here at JW Player is our Content Score Lab. Run by our Analytics team, the lab allows you to look at your data in new ways (within a sandbox environment) and compare with real customer data across our entire network. We run at least 1-2 experiments each quarter with the goals of optimizing content, maximizing CPMs, and more.

Content Scores are also a key factor in powering our Recommendations engine. The Content Score calculation is part of the algorithm that we use to surface the most engaging, related content to your videos.

 

Want to improve the Content Score of your videos? Schedule time to talk with one of our video experts.

 

Contact Us

The “Anatomy of a Video” Series explores key measures of a video’s life cycle: embed, ad impression, play, complete, and time watched. Together, they provide a comprehensive picture of how and why viewers engage.

The post What Is a Complete? appeared first on JW Player.

What Are Ad Impressions?

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series

So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that turn plays into profits. Measuring them correctly and using these insights in evaluating audience loyalty are critical if you want to monetize successfully.


 
AD IMPRESSIONS, DEFINED

An ad impression is measured when an ad is delivered in the first frame. If the ad was skipped before reaching the end, the impression still counts.

Ad impressions can occur before the start of a video (preroll), in the middle (midroll), or after the end (postroll). For the purposes of this blog, we’ll focus on the most common form—preroll.

If prerolls are done poorly, they are the first point of viewer drop-off after the embed. Perhaps the ad took too long to load, or the ad content didn’t grab people’s attention. Or, worse yet, the ad was requested but never filled by advertisers.

 

HOW TO BE SMARTER WITH DELIVERING ADS

Luckily, these potential challenges have a silver lining—they provide insight into audience fatigue and loyalty. By tracking how your viewers are interacting (or not interacting) with ads, you can make important business decisions, such as how best to retain your customers.

For example, if you detect high levels of ad fatigue and want to prevent viewers from bouncing from your site, you might exercise a certain restraint. You might intentionally hold off on serving ads in the next instance—in the hopes that some users will return tomorrow.

Essentially, you are investing in the lifetime value of the customer. You’re saying: I choose not to give you this ad now, so you are more likely to come back later. Over time, this increased loyalty translates into more ad revenue.

 

MAKE YOUR AD IMPRESSIONS COUNT

At JW Player, we offer tools to help you make the most of your ad impressions. Our ad scheduler gives you full control over when to show your ads, and it takes factors into account like video length.

For instance, if your video is 10 minutes long, it could make sense to use a midroll, whereas a 2- to 3-minute video would be a better match for a preroll.

You can gain a more detailed breakdown of your ad impressions through our segmentation tool. The tool is a great way to deep dive into how your ads are doing, slicing out which assets, configurations, or pages are driving the most impressions.

 

To learn more about how to successfully monetize your videos, schedule time to talk with one of our video experts.
 

Contact Us

 

The “Anatomy of a Video” Series explores key measures of a video’s life cycle: embed, ad impression, play, complete, and time watched. Together, they provide a comprehensive picture of how and why viewers engage.

The post What Are Ad Impressions? appeared first on JW Player.

The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, doubled the size of our staff, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

AT A GLANCE

Based on all-network data, January-December 2017

 

168 Billion

Total number of plays

 

5,300

Total number of plays per second on average

 

32 Billion

Total number of ad impressions

 

489 Million

Total hours of time watched

 

51

Number of hours a commercial plane takes to fly around the world.

The plane would make 9.6 million trips in the total time that viewers watched JW Player videos.

 

***

PLAYER & PLATFORM

Our lightweight player and customizable platform worked harder, better, faster, and stronger in 2017.

 

5.5 Billion

Number of seconds of video transcoded

 

2.2 Million

Number of dashboard sessions

 

4.8 Million

Number of videos uploaded to JW Platform

 

5 minutes, 54 seconds

Average length of a video uploaded to JW Platform

 

***

JW8 UPDATE

In 2017, we debuted the world’s fastest HTML5 player, JW8.

 

22%

Percentage of customers who adopted JW8 within the first 3 months

 

  ***

RECOMMENDATIONS ENGINE

JW Player is much more than a player. Our video intelligence produced a huge number of incremental plays and monetization opportunities in 2017.

 

2.1 Billion

Number of plays from Recommendations

 

532 Million

Number of ads delivered via Recommendations

 

***

MOBILE

With 53% of mobile users abandoning sites that don’t load within three seconds, we’re invested in supporting a strong mobile experience.

 

41%

Percentage of plays on mobile devices across all networks in December 2017

 

***

FLASH DEPRECATION

2017 saw a continued decline in Flash, and our data is in line with what’s happening throughout the industry.

 

7.23%

Percentage of plays in Flash by end of Q1, JW Platform

 

2.08%

Percentage of plays in Flash by end of Q4, JW Platform

 

***

OUR CUSTOMERS

In 2017, we served publishers in every country in the world. They come from all industries and push the boundaries of success. Our publishers have:

 

Been honored by the United Nations

 

Produced a live event every 18 minutes on average somewhere in the world

 

Used video to promote conservations of Unesco World Heritage Sites

 

Created the first, live surfcam

 

Worked with Derek Jeter to tell first-person athlete stories

 

Promoted healthier eating by bringing calorie counts to restaurant menus

 

Hit 1 billion plays

 

And much more . . .

 

Ready to join this thriving global JW community? 2018 promises to be our biggest year yet, and we invite you to be a part of it.
 

Schedule time to talk with one of our video experts about making the most of an evolving industry as a video-first publisher:

 

Let’s Talk

The post The State of JW Player appeared first on JW Player.