JW Player July 2018 Product Release

Monthly update on the latest product improvements and offerings

We are excited to announce the launch of JW Player’s July 2018 product releases, enabling our customers to:

  • Grow audiences by seamlessly publishing videos to Facebook
  • Reduce playback errors and viewer abandonment with standardized playback errors
  • Deliver a broadcast-quality viewing experience on the web
  • Create a consistent viewing experience and improve monetization on mobile

 

Grow your audience by seamlessly publishing videos to Facebook

Streamline your content distribution to Facebook within the JW Player dashboard, including scheduling future posts with Publish to Facebook. This is the first part of our Publish to Social (beta) product; other social networks to follow.

 

 

Reduce playback errors and viewer abandonment with standardized playback errors

Save engineering time and improve your audience’s viewing with plain-English error messages, detailed in-console details, and one-click links to support documentation.

 

 

Deliver a broadcast quality viewing experience on the web

With JW Player’s release of ad preloading, which automatically preloads ads regardless of the viewer’s connection speed, we are delivering on the vision of a Buffer-Free Player — and have seen ad loading time reduced by more than 50%.  

 

 

Consistent viewing experience and improved monetization on mobile

With the JW Player mobile SDK 3.0, we bring the benefits of JW8 to iOS and Android apps to deliver consistent viewer and advertising experiences across desktop and mobile.

 

Finally, registration is now open for our August 14 product highlights webinar  please sign up today!

 

Let us know if you have any questions, and thanks for your continued support of JW Player.

 

Best regards,

JW Player Product Team

 

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Believe the Hype: Video Monetization is Real

5 Insights about video monetization from Ad Week Europe

Digital video has become the hottest advertising format in the media world. For publishers, this rapid growth has posed a number of crucial questions: “Is video advertising scalable? Can you really stake your business on it? Is it better than display?”

At Advertising Week Europe this past March, JW Player COO Bill Day sat down with three industry leaders to get to the bottom of these important questions at the session “Believe the Hype: Video Monetization Is Real.” Along the way, the panelists discussed their first-hand experiences of how video is driving publisher revenues. Here are five things we learned.

 

1) Video now accounts for 35% of all online ad spending.

After years of anticipation, video advertising is now aligning with the growth in video viewing among consumers.

 

“Any great ad medium sits on top of a huge shift in consumption,” Day said, noting that video now accounts for 35% of all online ad spending.

 

Time Inc. product manager Umar Nadat believes that “video is the future,” which is why the company now publishes video content alongside written articles whenever appropriate. This integrated editorial strategy has helped Time UK achieve 252% year-over-year growth in video revenues.

 

2) In the era of walled gardens, publishers need to diversify.

 

Facebook’s recent algorithm shift has served to remind publishers that there’s lots of money on Facebook and Google, but it’s dangerous to become too dependent on a single third-party  platform.

 

“It’s all about diversification and making sure we’re not foes with those guys, but we’re staying out of being dependent on one point of capture,” said Sherzod Rizaev, global head of commercial ops for the sports publisher Minute Media.

 

As Day put it, “Diversification doesn’t mean abandonment.”

 

3) Publishers need to make their videos easily accessible to users.

The dominance of walled gardens also means that publishers need to be smart about how they monetize videos and engage the visitors they bring in from outside platforms.

 

When Time UK pays to acquire traffic, Nadat says the company makes sure that it’s linking to pages where video content is front-and-center and easy for the user to find.

 

4) Programmatic is now the dominant stream of publisher advertising revenues.

Like many publishers, Minute Media is now selling a majority of its inventory programmatically, with 85% of global ad revenues coming through programmatic channels.

 

Léon Siotis, UK & Southern Europe managing director at the ad-tech platform SpotX, added that terms like “premium programmatic” are no longer necessary because “programmatic is just your sales channel.”

 

5) Header bidding can be good, but not good enough.

Header bidding has increased ad revenue for many publishers, but setup can still be difficult and time-consuming.

 

Time UK added header bidding for video this past summer, and the results have been positive. On Black Friday, the company saw CPMs of up to £50, performance Nadat described as “one of the most insane things ever.”

 

However, Nadat noted that implementation is still “clunky” for video header bidding, a problem that JW Player is overcoming with our new server-side Video Player Bidding solution, in partnership with SpotX.

 

Click here to watch the full video.

Want to learn more about video monetization? Schedule a call with one of our video experts.

 

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JW Player April 2018 Product Release

Monthly update on the latest product improvements and offerings

We are excited to announce that JW Player’s April 2018 product release is now generally available.

Our April release includes a number of new features, as well as beta programs, that enable publishers to:

 

Power growth through video intelligence: Harness data and machine learning to drive improvements in monetization, identify the audiences that are most valuable to your business, and easily configure reporting on your videos and audiences

 

 

 

Deepen audience engagement with your content: With our beta Facebook Publish offering, seamlessly publish videos to Facebook, directly within the JW Platform. Let us know if you want to get early access to our Facebook Publish beta program.

 

 

Enhanced workflows that save you time: Work smarter in the JW Platform, with one-stop access to video content management and analytics.

 

 

To dive deeper into our April 2018 product release, please watch our client webinar, which takes a deeper dive into our enhancements. Additionally, you can read our release notes to get more detailed information on any of the enhancements.

Finally, registration is now open for our May 15 product highlights webinar — please sign up today! 

 

Thanks for your continued support of JW Player.

 

Allyn Horne is the VP of Product Marketing at JW Player.

 

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