It turns out Facebook didn't just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.
Bring 1:1 videos from Facebook to your owned & operated site
When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website.
Problem is: Facebook videos have a vertical, 1:1 aspect ratio, and your page might only support 16×9. Thinking you’ll have to drop that awesome video because it didn’t fit the specs? Never fear. JW Player supports the vertical video format, allowing you to easily export your videos from Facebook into your owned and operated (O&O) site.
With JW Player’s 1:1 embed, your videos appear as perfect squares. You don’t get those black bars off to the sides, which are inserted to prevent videos from stretching to fit certain aspect ratios.
Use the code below:
var playerInstance = jwplayer(“myElement”);
An excellent Facebook video shouldn’t just stay on Facebook. Get more mileage out of your social media success by repurposing your vertical videos on your O&O site.
To learn more about becoming a video-first publisher, schedule time to talk with one of our video experts:
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