Tremor Video DSP Partners with Grapeshot, Becomes First Video DSP to Mandate Only Brand Safe Supply is Served for Advertisers

Partnership provides best-in-class Contextual Intelligence capabilities including contextual targeting and custom brand safety

The post Tremor Video DSP Partners with Grapeshot, Becomes First Video DSP to Mandate Only Brand Safe Supply is Served for Advertisers appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

SpotX Expands Partnership with zvelo to Ensure Brand Safety by Filtering Out Fake News Content and Other Escalating Brand-Objectionable Categories

Partnership prevents SpotX’s advertising partners from running ads alongside fake news and problematic content related to terrorism, cryptocurrency mining, and more

The post SpotX Expands Partnership with zvelo to Ensure Brand Safety by Filtering Out Fake News Content and Other Escalating Brand-Objectionable Categories appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

Digital Ad Spend Reaches an All-Time High of $88 Billion In 2017, With Mobile Upswing Unabated, Accounting For 57% of Revenue

Digital Ad Spend Reaches an All-Time High of $88 Billion In 2017, With Mobile Upswing Unabated, Accounting For 57% of Revenue

Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report

The post Digital Ad Spend Reaches an All-Time High of $88 Billion In 2017, With Mobile Upswing Unabated, Accounting For 57% of Revenue appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.