A survey found 46 per cent of viewers would switch off as a result of poor ad serving.
Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers
Updates establish “Count on Begin to Render” as a key point for the measurement of a valid ad impression; Draft version of Digital Video Ad Measurement Guidelines also released for 30-day public comment period.
The post MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.
The new name highlights the company’s focus on developing software and services that bring greater transparency and control to the programmatic ecosystem
Marketers can directly engage Smart TV audiences across linear TV and digital media to improve omnichannel marketing ROI
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To commemorate their relationship, Exponential and TEN: A Discovery Communications Company host event in conjunction with JD Power AMR 2017
The post Exponential Launches VDX Content Amplifier; Partners With Premium Auto Media Including TEN: A Discovery Communications Company appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.