Enabling Brands, Agencies and Technology Platforms to Plan, Target and Measure Cross-Device and Cross-Platform Campaigns
Deal Marks launch of Tru Optik’s Supply Side Audience Validation
Offers Set-Top Box Data Processing, Custom Audiences Segments, Aggregated TV Viewership Data and Further Bolsters Its Software Solutions
Collaborates with comScore, DoubleVerify, Integral Ad Science, and Oracle’s Moat to Expand Measurement Capabilities Across More Video Inventory
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Agency ensures clients have access to best of breed expertise across the breadth of Adobe Analytics capabilities.
Exclusive custom audience targeting solution is fueled by the combination of Tremor Video DSP’s video expertise and Dstillery’s predictive marketing intelligence
Latest MediaRadar report looks at TV advertising trends in the wake of the Upfronts
AppNexus announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017.
France's M6 Group moves from legacy DRM and player technology, deploying castLabs' DRMtoday for its 6play service to support multi-DRM for VoD and live content in just one integration.
From recruiting to thought leadership to local advertising, early adopters are seeing the benefits of advertising with video on the world's largest B2B social network