MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display

Updates establish “Count on Begin to Render” as a key point for the measurement of a valid ad impression; Draft version of Digital Video Ad Measurement Guidelines also released for 30-day public comment period.

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Exponential Launches VDX Content Amplifier; Partners With Premium Auto Media Including TEN: A Discovery Communications Company

To commemorate their relationship, Exponential and TEN: A Discovery Communications Company host event in conjunction with JD Power AMR 2017

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