IGTV is the newest social platform around and it took off from day one. Learn what it is, how it's different, and how brands can use it to connect with followers.
After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
When you think of aerial videography, the first thing that normally comes to mind is a National Geographic or David Attenborough scene. Whether its crashing waves, majestic mountainsides, bustling cities or frozen terrains, aerial footage can take you away to another world. Visually compelling aerial videography can be difficult to master, but with the release […]
Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.
Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.
There’s huge money in influencer marketing, and wherever there’s huge money there’s going to be fraud. A presentation at VidCon 2018 explained how rampant the problem of fake influencers is, and how to spot these cheating accounts. The problem of fake influencers is really an Instagram problem, explained Evan Asano, CEO and founder of influencer […]
People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
Brand marketers make a crucial mistake when they don't personalize for each online platform. Facebook dominates, but marketers need to use the right creative.