As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.
Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
It creates a TV-like experience and fools the ad-blockers. Here's why SSAI is the most important technology around for online video advertising.
A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.
The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
Marketing your house on a budget? Whether you’re an individual or an agent, marketing such as professional photographs, online adverts and For Sale boards are essential to showcase your home and get the best price for your property. But if a picture says a thousand words, then a video must say a million. It’s no wonder […]
With TotalTV for Advertisers' ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.