The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
With TotalTV for Advertisers' ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
Video slideshows are a great way to quickly get your point across in the most visual format. Usually short and to the point, video slideshows can be created for almost any topic and make engaging content for social media or a blog. Whether you want to showcase your product or mash together photos of your […]
There's no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer's mindset.
Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.
If you’re asking yourself, “should I add an audio track to my video?” the answer is always, yes! Music is often the most overlooked, last minute decision in a quick video marketing job, however it shouldn’t be. Music helps to create emotion and set the tone of your marketing video. The right track can turn a […]
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