After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
The issue has been in the news, but hasn't been solved. Marketers are stressed about fraud. And measurement remains a barrier to effective online planning.
While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
It takes a village—or, in this case, all parts of the video ecosystem—but we're seeing real improvement in the video ad fraud rate.
Brand marketers make a crucial mistake when they don't personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.
A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.
Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
Do you need to upload videos in WhatsApp for Mac and Windows? As it stands, WhatsApp imposes a 16MB size limit for each video you want to send so depending on how large your file is, you’ll see an error message in the WhatsApp desktop client. Therefore in order to send videos larger than 16MB, […]
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Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.