Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.
Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.
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