Laying solid foundations for a video-first future

Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention.

According to Cisco, video will represent 80% of all internet traffic by 2021. Ahead of the 2018 IBC Show, Brian Rifkin, Co-founder & Head of Strategic Partnerships, dives into how media companies and broadcasters can prepare now for a video-based future.

Check out the full article here.

To learn more about becoming a video-first publisher, schedule time to speak with a video expert.

Contact Us

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Case Study: Driving Business Growth for Penske Media

JW Player worked with Penske Media to improve viewer engagement and monetization.

Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety, Rolling Stone, and WWD, you most likely have recently turned to a Penkse publication for the inside scoop on your favorite band or designer.

However, in order to fund the great journalism that goes on at these publications, Penske needed a video and technology partner that could significantly expand its viewer engagement and monetization opportunities – and that’s where JW Player comes in.

In our newest case study, learn how JW Player helped Penske drive a 20% lift in ad revenues and an 18x increase in video plays for Variety. Download the full version here.

To learn more about becoming a video-first publisher, schedule time to speak with a video expert.

Contact Us

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The Video Advertising Brilliance of Roaring Earth

How the nature website scaled its business with 6-second mobile preroll ads and A/B testing

Tigers attacking bears. Alligators fighting pythons. Lions tackling hyenas. Such is the addictive drama that unfolds every day on the nature video website Roaring Earth. The niche publisher has mushroomed into a profitable online destination 30 million views strong. At JW Insights 2018, CEO Jan Renner shared how a viewer-centric monetization strategy helped Roaring Earth scale its business.

 

“Every missed view is lost money.”

From the very beginning, Roaring Earth set its sights on achieving at least two views per session.

“We knew if we could get at least two views per session, we could make this business work,” said Renner. This benchmark would not only allow Roaring Earth to sustain viewer engagement but monetize successfully. “Every missed view is lost money,” said Renner.

 

The website was bullish about the 6-second preroll mobile ad. As a niche publisher, Roaring Earth felt this type of preroll was especially suitable for expanding viewership and revenue.

 

A/B Testing for success

To support viewer engagement, Roaring Earth invested heavily in an advertising approach that prioritized user experience.

 

Roaring Earth A/B tested more than 1,000 videos, comparing factors like ad length, user reactions, and rate of viewer return.  It looked at, for example, the efficacy of running two 6-second ads vs. one 15-second ad. Over the course of a few weeks, it amassed a data set that revealed some consistent results.

 

 

Less is more

Roaring Earth observed that shorter ads, fewer ads, or the absence of ads didn’t necessarily mean less revenue because they helped users stay longer on the site.  “We’ve found that with shorter ads, you often get lower CPMs. But you also get an extended user experience. For us, we’re almost making the revenue back in additional views,” said Renner.

 

And in many cases, CPMs actually increased with shorter ads. By keeping ad loads “light and clean,” Roaring Earth has found that, in fact, “advertisers are rewarding us. They recognize higher viewership with higher CPMs.”

 

While it may seem counterintuitive, this “cleansing” of the ad load can strengthen relationships with marketers. “Now, there’s a spirit of partnership rather than advertisers asking, ‘Where is my ad running?’” said Renner. For Roaring Earth, a viewer-centric monetization strategy was a solution for better viewer engagement, ad revenue, and advertiser relations.

 

Want to improve your video monetization strategy? Schedule time to speak with a video expert.

 

Contact Us

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Playbook: The Modern Publisher’s Guide to Video Advertising

Tips, insights, and best practices for better digital video monetization

Whether you’re a novice or a veteran of video advertising, the fact is: It’s complicated out there. The ad ecosystem is a complex jungle, and video is an entirely different beast than the typical digital display ad. That’s why we created The Modern Publisher’s Guide to Video Advertising—your essential resource for navigating the landscape, maximizing ad revenue, and scaling your video business.

 

In plain English, this playbook breaks down:

  • Key players and processes in the ad ecosystem
  • The fundamentals of programmatic advertising
  • How to measure and optimize video ad performance & CPMs
  • Building out your ad stack
  • Innovations in Video Player Bidding
  • Plus: Access exclusive tips from our experienced video experts and our “Getting Started” checklist

 

Video will take up more than 80% of all internet traffic by 2021 — Don’t let video advertising opportunities go untapped. Get in the game today with The Modern Publisher’s Guide to Video Advertising.

 

To learn more about how JW Player can boost your ad revenue, schedule time to speak with a video expert.

 

Contact Us

 

p.s. Read the book? Test your knowledge with our Video Advertising Quiz.

 

The post Playbook: The Modern Publisher’s Guide to Video Advertising appeared first on JW Player.

90 Days Later: Video Player Bidding Best Practices

Video Player Bidding helps you maximize monetization, provided you’re following these recommendations

After the launch of Video Player Bidding earlier this year, we’ve seen great adoption and some impressive  benefits, including faster time-to-first-frame for ads and a great supplemental boost of ad demand for publishers’ ad stacks. As with any great new product comes great learning experiences. With months of data and the associated on-going analysis, our goal is to educate our customers on best practices to optimize Video Player Bidding setups to maximize revenue potential.

 

 

If you’re unfamiliar with Video Player Bidding (an easy-to-implement version of video header bidding) check out our previous blog post or the great video below of JW Player cofounder Brian Rifkin and SpotX Chief Revenue Officer Sean Buckley discussing the solution, and look here for how to get started.

 

In the last three months, the data we’ve collected from Video Player Bidding has proven a few core advertising concepts we’ve recommended in other blog posts we’ve posted.

Know Your Setup

If nothing else, we’ve realized that many publishers are unclear as to the optimal player setup for their page layout and audience. This is a perfect time to do some analysis and introduce improvements and efficiencies.

 

  • Cloud-hosted vs Self-hosted

For cloud-hosted Players, we’d be remiss to not note that a publisher using a custom JavaScript embed will override any advertising settings put into the dashboard. This includes an advertising block in the Player’s JS setup.

For self-hosted Players, simply set up the advertising block with the “bids” block described in our documentation and examples.

 

  • Custom Header Bidding Solutions

We’ve found that many publishers have pre-existing header bidding solutions in place. This can present an issue with event timing depending on the implementation. Typically, the best solution is to provide the Player with a complete and finalized ad tag prior to setting up the Player. This allows publishers to take advantage of the efficiencies built into the Player’s ad scheduling functionality.

 

The example below describes how to get your custom bidding done and then set up the Player with the appropriate information so as to avoid any timing issues.

 

// Do your custom header bidding here, which should result in a created ad tag

 

var finalTag = baseTag + custParams

 

// Once you’ve built your ad tag with the appropriate key value pairs from your header bidding solution, you can set up the player

 

var playerInstance = jwplayer(“myElement”)

playerInstance.setup({

   “file”: “myVideo”,

   “advertising”: {

       “client”: “googima”,

       “schedule”: {

           “adBreak”: {

               “tag”: “finalTag”,    —— the tag supplied here is a variable, created above prior to player setup

               “offset”: “pre”

           }

       },

       “bids”: {

           “settings”: {

               “mediationLayerAdServer”: “dfp”,

           },

           “bidders”: [

               {

                   “name”: “SpotX”,

                   “id”: “85394”

               }

           ]

       }

   }

});

 

Note in this scenario, the use of the playAd API is not necessary.

 

  • Player and Site Considerations

In general we’ve found certain player setup attributes to perform better or worse with Video Player Bidding.

 

    1. Player size: Believe it or not, Video Player Bidding requires a player height and width on setup. Advertisers want to know the size and type of player their ads will be running on. We’ve found a fairly large number of publishers who are setting up the Player with null, undefined, or 0 height and width, thus giving the Player a formal size too late. This is one of the largest causes of player setup-related failures.
    2. Click-to-play vs ‘autostart:viewable’ vs autostart in view: Given the extra calls that need to be made for the bidding process, allowing the Player more time to set up and for the bidding process to complete increases the chance of success. Autostart in view typically leads to timing issues with all the other network calls on the page, so be prepared for a degradation in performance in this scenario.
    3. Multiple players on a single page: This is generally discouraged even outside of Video Player Bidding. With multiple players, it can lead to extra network requests from both the Player and the bidding process.
    4. Multiple bidding requests: Video Player Bidding is optimized for single prerolls. Bidding for multiple ad breaks, including 3+ midrolls, is not optimal due to the additional network requests it creates.

 

Mediation Options

Video Player Bidding offers multiple mediation options, each tailored to a specific publisher use case.

 

  • JW Player

This is the easiest way to get started with VPB — no additional line items are required in the Ad Server and is the most performant. If the bidder meets the static floor price, then the bidder wins. Otherwise, the Player uses the fallback tag defined in the corresponding ad break slot. Please ensure the floor in SpotX is set at or above the floor in JW.

 

The downside is the JW mediation option is not aware of any other campaigns (including direct sold) so these campaigns can be cannibalized for programmatic/header traffic. Additionally, as the floor price is static, the bidder may over/under bid for that request.

 

  • DFP

With this option, DFP determines the winner in that the bidder competes directly with DFP line items. Corresponding line items are needed in DFP.  SpotX can help with the setup of the corresponding items.

 

In this instance, please ensure that you are competing all demand in Price Priority. Competing Sponsorships and Standard line items in DFP above JWP priority will largely negate the benefits of the JWP integration. Expect very low revenue from the integration if VPB is run at a lower priority than traditional demand in DFP.

 

The downside of this mediation layer is the ads’ time-to-first-frame will be longer as the Player has to send the SpotX bid to DFP to determine the winner.

 

  • JW Player + DFP

This mediation option combines the JW Player and DFP mediation layers in that order. If the floor price isn’t beaten, the key value pairs are added to the DFP tag to compete against DFP line items. This is a good option for publishers who use DFP but want to take advantage of the performance benefits of JW Player mediation. Please ensure the floor in SpotX is set at or above the floor in JW.

 

  • SpotX

You should select this option if your primary Ad Server is SpotX. All Publisher Direct Sold demand should be run in the SpotX ad server, competing along with the Open Marketplace, allowing full control over priorities given to SpotX demand versus Publisher Sourced Demand.

 

Performance Expectations

Depending on the complexities of your setup as well as how your traffic is split between desktop and mobile, performance expectations should be managed. In short, an autostart player on a page with a large amount of other network calls on a mobile device is not optimal for Video Player Bidding.

We’re Happy to Help

We recognize that both normal Player setups and Video Player Bidding setups can be complicated, especially given your other systems and requirements.

 

For more information about improving your monetization with Video Player Bidding, schedule time to speak with a video expert.

 

Contact Us

CONTACT US

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Ad Preloading in the Buffer-Free Player

JW Player loads ads ahead of user-initiated playback so prerolls are ready to go when videos begin

At our annual JW Insights conference, we announced the final piece of the story that makes up the Buffer-Free Player—ad preloading. Since the first part of the story was released back in JW 7.2, we want to take a moment to remind you of everything that goes into reducing buffering. Understanding fully how it works is key to ensuring your player is optimized for improved user engagement and monetization.

 

“Speed is the bedrock of video experience success” —Bill Day, COO, JW Player, at JW Insights 2018

 

Speed is always top of mind when building features for the player. JW8 had a core mission around speed and in the months since release has proven to perform well in all environments, including those with many network requests or low bandwidth.

To recap the story of what it means to have a Buffer-Free Player, we can start by noting that preloading video content has been supported in JW Player for a long time. When there is no preroll ad, content can be preloaded before a user initiates playback to reduce the buffering time.

However, if there is a preroll ad, preloading the content wasn’t possible because the ad interrupted that process. We solved that problem in JW 8.1 by loading the video content while the ad is played, which resulted in 75% of plays starting up in less than a second, if not instantaneously.

 

 

In short, we can reduce buffering of video content when there are no ads and when running content after ads. There is however still a large gap in a buffer-free experience given that many of our customers run preroll ads. Content may start and resume quickly, but there’s still the dreaded ad buffering that happens first, and can lead to user drop-off before content starts as well as overall user pain.

Ad preloading takes the last major step toward a truly Buffer-Free player by making ad requests in advance of user-initiated playback, whether it be via clicking play or scrolling the player into view so that it autostarts. By doing so, the ad is fetched from the ad server early, even traversing wrappers and redirects that typically add extra buffering. By the time the user initiates playback, the ad is ready to go, cutting buffering time in half.

 

 

 

 

While there are some caveats to ad preloading as noted in our support documentation, such as not being able to preload VPAID ads, and not being able to preload when the player autostarts in view, it is undeniable that the reduction in buffering time is visually impressive in low-bandwidth situations.

 

 

Player example end

The difference in a preloaded ad experience vs. one that wasn’t preloaded.

 

Ad preloading won’t be perfect for every use case, but it goes a long way in improving the user experience of your site and encouraging viewers to both stay on your site and come back in the future.

We are very excited to offer this new functionality, and feedback has been great in the early stages since release. We encourage you to have a conversation with your ad server about ad preloading and the logistics around reporting on preloaded ads, then turn the functionality on via your dashboard for a great improvement in user engagement.

 

To learn more about JW Player’s Buffer-Free Player, schedule time to speak with a video expert.

 

Contact Us

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12 Takeaways from JW Insights 2018

What we learned about digital video at JW Player’s 5th annual conference

At JW Insights 2018, we explored everything from video intelligence and machine learning to monetization strategies and actionable analytics. It was a very full day of discussions with 300+ industry registrants, and we’ve put together 12 key takeaways from some of the best panels, keynotes, and fireside chats. Take a look below.

 

Takeaways from JW Insights

 

1. Test everything and test outside the normal boundaries, so your video business is flexible and ready for inevitable change.

2. One of the major issues in the video ad industry is VAST/VPAID errors, but until VAST 4.0 is widely adopted, we’re stuck with them.

3. Every media brand and video provider should be invested in OTT.

4. Speed is the bedrock of video experience success

5. In the age of GDPR, informed explicit consent is critical.

6. Brand safety and trust in the ad ecosystem are a two-way street for buyers and sellers.

7. Blockchain holds promise but needs to evolve much more for true impact.

8. Data can help content creators optimize distribution, diagnose anomalies, and integrate feedback.

9. Don’t solely rely on YouTube and Facebook to gain viewers — take control of your owned and operated site.

10. Study your video’s performance via metrics, funnel down to what really matters to your business, and incrementally improve.

11. Machine learning will never fully replace human ingenuity but can expedite workflows.

12. Shorter ads might lower CPMs but also grow revenue with additional views.

 

Overheard at JW Player

  • “Killer presentation by Rob Gill. The @Jwplayer 8.4 beta looks like a game changer for load times. great job. #jwinsights #contentlogistics”
  • “If you look at our platform, 65% of the deals being transacted are direct and curated.”
  • “Killer session learning about applying data signals within digital video at #jwinsights”
  • “A great day at JW Insights 2018! An excellent line-up of speakers and moderators. As the media industry continues to transcend into the world of OTT & TVE, we will all benefit from these insights. Already looking forward to next year!”
  • “80% of the internet in 2020 will be video and 10% of all online videos are through JW.”
  • “Video is the future. It was great to hear from content creators, brands, and ad tech folks alike about the importance of video intel and analytics.”

 

Read More

Check out our JW Insights 2018 blog series here, including:

JW Insights 2018 Recap

Video Intelligence: The Next Frontier

 

 

To learn more about how JW Player can support your video business, schedule time to speak with one of our video experts.

 

Contact Us

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Why Aren’t My Ads Playing?

Part 3 of JW Player’s Support Team series on video platform tips, tricks, and best practices

One of the questions we receive the most often is “why are ads not playing in my player?” It is certainly understandable that this is an anxiety-inducing problem, as no ads means no ad revenue. What we find most often is that the player is doing everything correctly, but the ad network is simply not returning an ad for our player to play.

My goal with this blog post is to help you test that our player is doing everything correctly. When you have conversations with your ad networks, you can do so with 100% confidence that our player is not part of the problem. (But if you find that there is an error on our side, we will certainly escalate it to our engineers.)

You can always test your ad tags in our Ads Tester at https://developer.jwplayer.com/tools/ad-tester/

And if you have DFP ad tags, you can use their inspector at https://developers.google.com/interactive-media-ads/docs/sdks/html5/vastinspector

The general rule for DFP tags in our player is this:

  • If the ad plays in Google’s tester, then it should also play in our Ads Tester with the ad client set to Google IMA.
  • If the ad still does not play, try setting VPAID Mode to Enabled in our Ads Tester
  • If the ad still does not play, send it to us so we can test further. And make sure you do not have any geo-blocking or domain restrictions set on your DFP tag.

 

Initial troubleshooting questions / steps

1) What is the ad client and ad tag that you have configured in the player?

2) If you check your browser’s network inspector, filter for the domain name of your ad tag (or another part of the URL). Are you seeing the request for the ad tag?

Here is a screenshot showing how I filter in Chrome for DFP ad tags. I filter for “gampad” (don’t ask me why, but it has always worked for me, so it stuck. I would love it if someone from Google could tell me where the name gampad came from…)

3) What is the response from your ad network?

You are probably going to see one of four things in the response from the ad network:

  • The normal VAST response that contains an ad for us to play
  • A normal VAST response, but the ad creative is not a video, but rather a VPAID Javascript file
  • A wrapped ad, which I think of as a redirect
  • An empty ad response. We get something from the ad network but they do not have an ad for us to play.

Ad Network Responses

I do not want to confuse you with the specifics, but here is a sample response for each type:

 

1) VAST response with a video ad creative:

[code]

<VAST xmlns:xsi=”//www.w3.org/2001/XMLSchema-instance” version=”2.0″ xsi:noNamespaceSchemaLocation=”vast.xsd”>

<Ad id=”232859236″>

<InLine>

<AdSystem version=”2.0″>Alex_Vast</AdSystem>

<AdTitle/>

<Description/>

<Survey/>

<Impression id=”DART”>

<![CDATA[ //qa.jwplayer.com/~alex/pixel.gif?2 ]]>

</Impression>

<Creatives>

<Creative sequence=”1″ AdID=””>

<Linear>

<Duration>00:00:30</Duration>

<TrackingEvents>

<Tracking event=”start”>//qa.jwplayer.com/~alex/pixel.gif?1</Tracking>

<Tracking event=”impression”>//qa.jwplayer.com/~alex/pixel.gif?2</Tracking>

<Tracking event=”firstQuartile”>//qa.jwplayer.com/~alex/pixel.gif?3</Tracking>

<Tracking event=”midpoint”>//qa.jwplayer.com/~alex/pixel.gif?4</Tracking>

<Tracking event=”thirdQuartile”>//qa.jwplayer.com/~alex/pixel.gif?5</Tracking>

<Tracking event=”complete”>//qa.jwplayer.com/~alex/pixel.gif?6</Tracking>

<Tracking event=”pause”>//qa.jwplayer.com/~alex/pixel.gif?7</Tracking>

<Tracking event=”mute”>//qa.jwplayer.com/~alex/pixel.gif?8</Tracking>

<Tracking event=”fullscreen”>//qa.jwplayer.com/~alex/pixel.gif?9</Tracking>

</TrackingEvents>

<AdParameters/>

<VideoClicks>

<ClickThrough>

<![CDATA[ //www.jwplayer.com/ ]]>

</ClickThrough>

<ClickTracking id=”Alex”>

<![CDATA[ //qa.jwplayer.com/~alex/pixel.gif?10 ]]>

</ClickTracking>

</VideoClicks>

<MediaFiles>

<MediaFile id=”1″ delivery=”progressive” type=”video/mp4″ bitrate=”0″ width=”640″ height=”360″>

<![CDATA[

//content.jwplatform.com/videos/AEhg3fFb-bPwArWA4.mp4

]]>

</MediaFile>

</MediaFiles>

[/code]

 

If you see a <Creatives> section in the response. Hopefully there is a <MediaFiles> section. Check the type=” ” or the URL of the media file. If it ends in .mp4 then you have a normal VAST response. This ad should play in all browsers. Some ad networks will give you a .webm video, but these will play in Chrome or Firefox only.

 

2) VPAID response

[code]

<MediaFiles>

<MediaFile delivery=”progressive” type=”application/javascript” width=”960″ height=”540″ apiFramework=”VPAID”>

https://adnetwork.com/ads/vpaid.js

</MediaFile>

</MediaFiles>

[/code]

 

If you notice the MediaFile is Javascript or a .js file, then you have a VPAID response. Please see my notes on VPAID ad creatives down below.

 

3) Wrapped ad tag

[code]

<VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>

<Ad id=”710743816″>

<Wrapper>

<AdSystem>GDFP</AdSystem>

<VASTAdTagURI>

<![CDATA[

https://pubads.g.doubleclick.net/gampad/ads?sz=640×480&iu=/124319096/external/utility_samples&ciu_szs=300×250&impl=s&gdfp_req=1&env=vp&output=xml_vast2&unviewed_position_start=1&cust_params=sample_ct%3Dredirectlinear&correlator=1292672814

]]>

</VASTAdTagURI>

[/code]

 

Notice the <Wrapper> tag on the third line. This means that the ad network response points to a new ad tag in the <VASTAdTagURI> section. What does this mean for your viewer? It means they have to wait for another file to be requested and to load, which means a longer wait for the ad to start. Hopefully the new tag we load will play an ad, but it could also return another wrapped ad tag redirect…

 

4) Empty ad response

This can look a few different ways:

[code]

<VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″/>

[/code]

 

or

 

[code]

<vast></vast>

[/code]

 

Essentially there are only a few lines in the response. From a technical standpoint, an empty response is a perfectly valid scenario. It tells us the ad network received the request but they chose to respond without an ad. It is unfortunate that this is the case, but at least you know the player is doing everything correctly. My first suggestion would be to ask your ad network what you can do to increase your ad fill.

 

What is the problem with VPAID Javascript responses?

First of all, VPAID is great when it works and the ads play.

But the problem when the ads do not play is that it is almost impossible for us to see what went wrong. And keep in mind that when our player loads a VPAID Javascript file from your ad network, they have complete control over the viewer experience. By everything, I mean the volume, is the ad muted, are there controls to pause or mute the ad, does that one VPAID ad go out and try to load other VPAID ads and make the viewer wait? All of these are controlled by your ad network, and we can only sit there and wait for them to tell us the ad is over.

 

So what can you do to troubleshoot?

My first suggestion is to ask your ad network for sample ad tags that fill 100% of the time for testing. If they cannot give you one, then I do not think they are being a good partner. They should prove to you that their technology works too, right?

DFP has sample ad tags at https://developers.google.com/interactive-media-ads/docs/sdks/html5/tags

SpotX will build you a sample ad tag at https://www.spotx.tv/tag-generator-src/TagGenerator.html

  1. Choose the laptop
  2. Choose “yes I do!’
  3. Choose “directly into my player”
  4. Choose “VPAID 2.0”
  5. Choose JW Player

We also have a few sample tags too:

https://playertest.longtailvideo.com/vast-30s-ad.xml

http://playertest.longtailvideo.com/vpaid-2-linear-v1.xml

 

As mentioned earlier, you can always test your ad tags in our Ads Tester at https://developer.jwplayer.com/tools/ad-tester/

 

Hope this is useful. Please let me know how else I can help,

Todd

Director, Technical Support Team

todd@jwplayer.com

 

For more posts from the Support Team series, click here.

 

To learn more about improving the performance of your video ads, schedule time to speak with a video expert.

 

Contact Us

 

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Depending Only on YouTube for Ad Revenue Is Risky

Perspectives on the digital video world from JW Player’s SVP of Technology

Imagine that you operate a YouTube channel with over 8 million subscribers. This would rank you among the top 500 publishers on YouTube, which means your content would be wildly popular, far surpassing the viewership most cable networks, especially among the coveted 18-24 year-old male demographic. Surprisingly, the ad revenue from your channel doesn’t make you obscenely rich, but it provides a nice living, as they say, for you and the small staff of millennials you pay to create the videos.

You’d also imagine that your army of fans would make you popular with YouTube itself, since they are taking up to 45% of your copious ad revenue.

You would be wrong.

In fact, you might start to think that YouTube actively dislikes your channel, because they start “de-monetizing” your videos, citing vague violations of their “advertiser-friendly content guidelines,” like this one from December 2017.

YouTube isn’t deleting your videos, mind you—just your ability to make any money from them.

As result, your revenue plummets, taking with it your nice living but more urgently your ability to pay your millenial creators, which means fewer videos, which means even less revenue, which means a potential death spiral for your business.

This is basically what happened to Explosm, makers of the popular but controversial “Cyanide and Happiness” webcomic. In response, Explosm has started a Patreon community in the hopes that donations from fans will make up for the lost revenue. It will be interesting to see if they are successful.

It is another example of how risky it has become for even the largest video creators to rely solely on platforms like YouTube for their revenue (back in January my colleague Bill Day wrote about similar impact Facebook has had). Even a minor change in their terms of service can take a creator from blockbuster to bankruptcy almost overnight.

Creators need to take more control of their own destiny. Thanks to the open web, it is easier and more cost-effective than ever to distribute you own video content and monetize it any way you want.

 

 

Contact Us

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