The API Revolution: It’s Powering Online Video

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The API Revolution: It’s Powering Online Video

The number of Application Programming Interfaces has more than tripled since 2012. It’s an exciting time. APIs are revolutionizing many industries, and especially the OTT video industry, in part by enabling digital workflows and monetization methods that were unthinkable a decade ago. Online video is experiencing a period of rapid growth and maturation because video […]

The API Revolution: It’s Powering Online Video
Greg Ellis

Viaccess-Orca Partners With Encoding.com to Boost the Efficiency of OTT Media Processing Via the Cloud

Joint Solution Features Viaccess-Orca’s Cloud-Based TVaaS, With Cloud Media Processing From Encoding.com 

PR

PARIS — March 23 2017 — Viaccess-Orca, a global leader in the protection and enhancement of content services, and Encoding.com, the world’s largest and most trusted cloud-based video processing service for the media and entertainment market, have partnered to streamline the preparation of VOD content for OTT multiscreen applications. Viaccess-Orca’s cloud-based TV Everywhere as a Service (TVaaS) is now integrated with Encoding.com’s cloud media processing platform, enabling pay-TV operators to quickly prepare and manage video content for multiscreen viewing from a single pane. The joint solution can be fully managed in the cloud, with monitoring and control enabled by the operator for increased efficiency, speed, flexibility, and scalability.

 

“Speed to market and video quality are critical requirements in today’s OTT world,” said Jeff Malkin, President at Encoding.com. “Our cloud media processing platform is designed to accommodate the ebbs and flows in media processing workflows. Whether operators are working with a few or thousands of files, we can automatically scale the necessary resources to process files simultaneously and in a fraction of real-time. With Viaccess-Orca’s well-rounded approach to multiscreen content preparation and delivery, this partnership is a win-win for pay-TV operators looking to be competitive in the OTT multiscreen environment.”

Viaccess-Orca’s TVaaS simplifies multiscreen content preparation and delivery, and improves monetization by enabling operators to manage the entire workflow from transcoding to packaging, encryption, publishing, personalization, and delivery. Using this cloud TV service, TV operators and content providers can create and deliver high-quality on-demand video to subscribers on any screen.

By employing Encoding.com’s robust media processing platform with TVaaS, operators can scale up and down as needed, with sub-10-second average queue times, guaranteed queue time SLAs, and superior video quality. Encoding.com algorithms utilize compute resources intelligently based on the appropriate job profile to achieve a level of compute efficiency and speed unparalleled in the industry.

“With OTT delivery heating up in the pay-TV market, cloud infrastructure has become a fundamental requirement,” said Paul Molinier, CEO at Viaccess-Orca. “Collaborating with Encoding.com, we’re one of the first providers to offer an end-to-end, cloud-based solution for OTT multiscreen content preparation and delivery. Encoding.com has the best and most mature approach to cloud-based video processing, offering a rich set of features and best-in-class picture quality that allows the content providers to support a vast range of devices in any bandwidth scenario.”

Viaccess-Orca will demonstrate its TVaaS solution at TV Connect, March 28-30 in London at stand C32. More information is available here.

The post Viaccess-Orca Partners With Encoding.com to Boost the Efficiency of OTT Media Processing Via the Cloud appeared first on Encoding.com.

Encoding.com Releases its 2017 Global Media Format Report as Cloud Adoption Explodes

Encoding.com has released its third annual study  highlighting key trends in video transcoding and packaging… HLS dominates and Flash continues to decline.

Encoding.com, the world’s largest cloud media processing service, has released its third annual report analyzing trends in video formats for OTT, MVPD, web and mobile distribution.  The report, which evaluated a massive volume of transcoding jobs from over 3,000 Encoding.com media and entertainment customers, includes popularity rates and historic trends for video and audio codecs/containers, closed caption formats, the latest screen resolutions, adaptive bitrate technologies , DRM frameworks, audio formats and cloud storage.

 

The report aims to educate video content publishers and developers on the most popular formats and standards utilized today by leading M&E brands, along with projected trends for 2017.  Highlights from the report include:

 

  • Cloud-based media processing has grown significantly due to faster transit speeds and other key factors.
  • Flash continued to decline in usage with projections to disappear within 12 months.
  • VP9 made a strong debut in 2016 as an alternative to H.264, while HEVC decreased this year in usage by 50%.
  • Despite the excitement around 4k screen resolutions, 1080p continued to prevail.
  • HLS continued to be the dominant standard for Adaptive Bitrate (ABR) streaming, usurping 71% of total ABR processing volume.
  • Amazon S3 led in cloud storage market share with Akamai following behind.

 

Powering cloud media workflows for many of the largest media and entertainment companies, Encoding.com has access to a unique data set that represents best practices and industry trends within the rapidly changing digital video ecosystem,” said Greggory Heil, CEO at Encoding.com. “By sharing this data, we can help the many thousands of video content publishers navigate these waters to make smarter decisions and create better user video experiences.”

About Encoding.com’s Global Media Delivery Report

Encoding.com’s Global Encoding Media Delivery report measured video transcoding jobs generated by thousands of clients worldwide.  For more information on the report or to learn more, visit  www.encoding.com or contact sales@encoding.com.

The post Encoding.com Releases its 2017 Global Media Format Report as Cloud Adoption Explodes appeared first on Encoding.com.

Encoding.com Introduces Live Transcoding

Encoding.com partners with Harmonic and Zixi to power Live Linear and Live Event video workflows. 

SAN FRANCISCO, CA- June 16, 2016- Encoding.com, the most trusted cloud-based video processing service for the media and entertainment market, has introduced their Live Transcoding service powered by technology from Harmonic, the worldwide leader in video delivery infrastructure. Broadcasters, cable programmers and over-the-top video service providers can now leverage Encoding.com’s best of breed cloud platform along with Harmonic’s innovative VOS™ Cloud media processing solution to deliver high-quality, live video experiences to customers around the globe.

“Encoding.com is trusted by many leading media brands to transcode and package on-demand video content for consumers across all devices. Now with Harmonic’s powerful VOS Cloud technology integrated deeply into the Encoding.com platform, video service providers have access to an unrivaled set of Live and On Demand capabilities in the cloud, delivered with the industry’s best video quality,” said Bart Spriester, SVP Video Products at Harmonic.

Via a single API integration, video providers now have access to a unique platform boasting the industry’s largest capability set for VOD and live video workflows, all under one roof.

“Having been the pioneer and leader in powering cloud-based video workflows for on-demand video providers for more than eight years, Encoding.com is uniquely positioned to deliver a mature and trusted service covering a broad suite of both file and live transcoding workflows in 10 data centers across six continents,” said Greggory Heil, CEO at Encoding.com. “Leveraging Harmonic’s video technology, the high quality, reliability and efficiency demands of live services are easily met, and as a result, we expect the addition of live services by Encoding.com to accelerate the overall migration of enterprise media processing to the cloud."

Encoding.com has also partnered with Zixi, the industry leader of live broadcast-quality video delivery over public and private IP networks, to provide the industry’s highest quality video ingest over unmanaged Internet connections from any device, anywhere. Users of the Encoding.com Live Transcoding service will benefit from Zixi’s large and rapidly growing ecosystem of embedded hardware and platforms to simplify and accelerate time to market for their live video content.

“We are excited to work with Encoding.com, a highly respected pioneer in powering cloud-based media workflows,” stated Israel Drori, President at Zixi. “Combining the best-of-breed products from Zixi and Encoding.com ensures that customers can deliver high-quality live video experiences to all consumer devices in an extremely cost efficient manner. “
To learn more about this new offering or to schedule a meeting with us to discuss your workflow requirements contact sales@encoding.com.

About Encoding.com
Encoding.com is the largest and most trusted cloud-based video processing service provider. As the pioneer and market leader for enabling multi-screen video delivery, Encoding.com powers advanced workflows for the majority of the Fortune 1000 media, entertainment, cable, broadcast, and technology brands. Offering the most robust feature set in the industry, Encoding.com streamlines transcoding, packaging and video delivery to all mobile, desktop, IPTV, and OTT devices. Headquartered in San Francisco, CA with offices in Aspen, CO and St. Petersburg, Russia, Encoding.com operates in private cloud environments and 10 data centers around the globe. For the latest news, please visit www.encoding.com and follow them on Twitter https://twitter.com/encodingdotcom.

About Harmonic
Harmonic (NASDAQ: HLIT) is the worldwide leader in video delivery infrastructure for emerging television and video services. Harmonic enables customers to produce, deliver and monetize amazing video experiences, with unequalled business agility and operational efficiency, by providing market-leading innovation, high-quality service and compelling total cost of ownership. More information is available at www.harmonicinc.com.

About Zixi
Zixi has engineered a proven, patent pending software platform that enables the delivery of flawless, broadcast-quality HD video over the Internet, in real time to any device over any distance. By solving the Internet’s inherent video broadcast quality and delivery problems, Zixi enables delivery of low-latency video of unprecedented quality regardless of network conditions, transforming the Internet into a broadcast-quality, global video delivery network. Customers using Zixi to enhance their users’ experiences include the Ultimate Fighting Championship (UFC), Stryker and News Corp to name a few. Zixi is privately held and based in Waltham, MA

The post Encoding.com Introduces Live Transcoding appeared first on Encoding.com.