Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.
The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.
Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
The big internet companies see a lucrative future in streaming video, and they've got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area's gains come from mobile and video ads.
There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.
Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they're square.