It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]
At Advertising Week New York, the digital future of the living room is the hot topic. Advanced viewer targeting is here, or nearly so, anyway.
It's early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
Just because people say no to cable or satellite doesn’t mean they're turned off by commercials. Roku shows how to appeal to a new wave of viewers.
More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.