In the words of marketing expert Neil Patel, “Live streaming is accessible and beneficial to everyone, and it’s time you started using it.” That doesn’t mean you can’t make mistakes. This blog will look at 7 common pitfalls that businesses falls into when live streaming events. Live streaming is more popular with businesses today than ever before. Millions […]
We’ve written before that audio is most important for audiences. Any professor or other expert in film will tell you the same thing. The audio element in a video is just as important as the visual component. Sometimes even more so. This blog will look at the topic of licensing music for use in your […]
The TV industry is changing rapidly. After more than a half-century of dominance, traditional TV broadcasts are fading in popularity. Starting in 2015, young millennials (ages 14-25) began watching more video on digital devices than on television. This trend is only accelerating since then. In response, many TV stations are shifting to the use of a video live […]
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Still a relatively new video distribution approach, Over The Top video (OTT) continues to push the big dogs—cable and broadcast TV—towards the fringes. With Netflix an early adopter of this trend, OTT video providers have exploded in numbers in recent years. Amazon, Apple, and dozens of other major companies have explored this approach. For example, […]
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Price is an important factor in live video streaming. Price plays a role when it comes to equipment, cameras, staff, and platforms. This article will focus on a pricing comparison between multiple video live streaming platform comparisons. A modern live streaming solution is like a Swiss Army Knife for video. These solutions provide a range of […]
One third of all online activity is spent watching video and live video streaming in particular is exploding in popularity. This article will focus on CDN services for professional live streaming. CDNs exist to solve the problem of content delivery: moving data around the planet. Increasingly, that data is made of video. Seventy-nine percent of all […]
Increasingly, education is moving online. One survey found that 88 percent of universities have reason to believe that video increases student achievement levels. Primary schools and life-long-learning enterprises are also increasingly offering video e-learning resources via cooperation with a streaming video solution. As one article put it, “Video is becoming as ubiquitous in classrooms as laminated periodic […]
DaCast Online Video Platform is nominated for the Streaming Media Readers’ Choice Awards for the 6th year in a row! We are very excited to be nominated in the following categories: Best Live Streaming Platform Best Media & Entertainment Video Platform Best Education Video Platform Best Enterprise Video Platform Best Small/Medium Business Video Platform Are you […]
The global enterprise video market is expected to reach $40.84 billion by 2022. That’s an annual growth rate of more than 20 percent. More than 30 percent of fans now stream sports to their phones or tablets. Live video is increasingly important. That means you should pay close attention to how it performs via stream […]
Video is a powerful communication tool. Businesses and organizations of all types are increasingly relying on online video and live video streaming as a key cornerstone of marketing and operations. According to one survey, 76.5% of marketers and small business owners are getting results with video marketing. This article will look at professional streaming video […]