Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]
By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.
With TotalTV for Advertisers' ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.
As it celebrates its fifth anniversary, Oscar-, Emmy- and BAFTA-winning VFX studio Milk has taken an additional floor at its London location on Clipstone Street. This visual effects house has worked on projects such as Annihilation, Altered Carbon and Fantastic Beasts and Where to Find Them.
Milk’s expansion increases its artist capacity to 250, Continue reading
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Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.
Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.