The Roku Measurement Partner Program Offers Third-Party Metrics

Roku Measurement Partner Program

Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]

The post The Roku Measurement Partner Program Offers Third-Party Metrics appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

Milk provides VFX for Adrift, adds new head of production Kat Mann

As it celebrates its fifth anniversary, Oscar-, Emmy- and BAFTA-winning VFX studio Milk has taken an additional floor at its London location on Clipstone Street. This visual effects house has worked on projects such as Annihilation, Altered Carbon and Fantastic Beasts and Where to Find Them.

Milk’s expansion increases its artist capacity to 250, Continue reading

The post Milk provides VFX for <i>Adrift</i>, adds new head of production Kat Mann appeared first on Randi Altman's postPerspective.