Video Advertising Quiz

Test your knowledge of the video ad ecosystem in our 5-minute assessment

Video advertising is now an $11.9 billion business. To get a share of the pie means speaking the language of the ad ecosystem. How much do you know about ad exchanges, CPMs, waterfalls, DSPs/SSPs, and more? Take the quiz—and discover best practices for boosting your ad revenue.


 

 

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90 Days Later: Video Player Bidding Best Practices

Video Player Bidding helps you maximize monetization, provided you’re following these recommendations

After the launch of Video Player Bidding earlier this year, we’ve seen great adoption and some impressive  benefits, including faster time-to-first-frame for ads and a great supplemental boost of ad demand for publishers’ ad stacks. As with any great new product comes great learning experiences. With months of data and the associated on-going analysis, our goal is to educate our customers on best practices to optimize Video Player Bidding setups to maximize revenue potential.

 

 

If you’re unfamiliar with Video Player Bidding (an easy-to-implement version of video header bidding) check out our previous blog post or the great video below of JW Player cofounder Brian Rifkin and SpotX Chief Revenue Officer Sean Buckley discussing the solution, and look here for how to get started.

 

In the last three months, the data we’ve collected from Video Player Bidding has proven a few core advertising concepts we’ve recommended in other blog posts we’ve posted.

Know Your Setup

If nothing else, we’ve realized that many publishers are unclear as to the optimal player setup for their page layout and audience. This is a perfect time to do some analysis and introduce improvements and efficiencies.

 

  • Cloud-hosted vs Self-hosted

For cloud-hosted Players, we’d be remiss to not note that a publisher using a custom JavaScript embed will override any advertising settings put into the dashboard. This includes an advertising block in the Player’s JS setup.

For self-hosted Players, simply set up the advertising block with the “bids” block described in our documentation and examples.

 

  • Custom Header Bidding Solutions

We’ve found that many publishers have pre-existing header bidding solutions in place. This can present an issue with event timing depending on the implementation. Typically, the best solution is to provide the Player with a complete and finalized ad tag prior to setting up the Player. This allows publishers to take advantage of the efficiencies built into the Player’s ad scheduling functionality.

 

The example below describes how to get your custom bidding done and then set up the Player with the appropriate information so as to avoid any timing issues.

 

// Do your custom header bidding here, which should result in a created ad tag

 

var finalTag = baseTag + custParams

 

// Once you’ve built your ad tag with the appropriate key value pairs from your header bidding solution, you can set up the player

 

var playerInstance = jwplayer(“myElement”)

playerInstance.setup({

   “file”: “myVideo”,

   “advertising”: {

       “client”: “googima”,

       “schedule”: {

           “adBreak”: {

               “tag”: “finalTag”,    —— the tag supplied here is a variable, created above prior to player setup

               “offset”: “pre”

           }

       },

       “bids”: {

           “settings”: {

               “mediationLayerAdServer”: “dfp”,

           },

           “bidders”: [

               {

                   “name”: “SpotX”,

                   “id”: “85394”

               }

           ]

       }

   }

});

 

Note in this scenario, the use of the playAd API is not necessary.

 

  • Player and Site Considerations

In general we’ve found certain player setup attributes to perform better or worse with Video Player Bidding.

 

    1. Player size: Believe it or not, Video Player Bidding requires a player height and width on setup. Advertisers want to know the size and type of player their ads will be running on. We’ve found a fairly large number of publishers who are setting up the Player with null, undefined, or 0 height and width, thus giving the Player a formal size too late. This is one of the largest causes of player setup-related failures.
    2. Click-to-play vs ‘autostart:viewable’ vs autostart in view: Given the extra calls that need to be made for the bidding process, allowing the Player more time to set up and for the bidding process to complete increases the chance of success. Autostart in view typically leads to timing issues with all the other network calls on the page, so be prepared for a degradation in performance in this scenario.
    3. Multiple players on a single page: This is generally discouraged even outside of Video Player Bidding. With multiple players, it can lead to extra network requests from both the Player and the bidding process.
    4. Multiple bidding requests: Video Player Bidding is optimized for single prerolls. Bidding for multiple ad breaks, including 3+ midrolls, is not optimal due to the additional network requests it creates.

 

Mediation Options

Video Player Bidding offers multiple mediation options, each tailored to a specific publisher use case.

 

  • JW Player

This is the easiest way to get started with VPB — no additional line items are required in the Ad Server and is the most performant. If the bidder meets the static floor price, then the bidder wins. Otherwise, the Player uses the fallback tag defined in the corresponding ad break slot. Please ensure the floor in SpotX is set at or above the floor in JW.

 

The downside is the JW mediation option is not aware of any other campaigns (including direct sold) so these campaigns can be cannibalized for programmatic/header traffic. Additionally, as the floor price is static, the bidder may over/under bid for that request.

 

  • DFP

With this option, DFP determines the winner in that the bidder competes directly with DFP line items. Corresponding line items are needed in DFP.  SpotX can help with the setup of the corresponding items.

 

In this instance, please ensure that you are competing all demand in Price Priority. Competing Sponsorships and Standard line items in DFP above JWP priority will largely negate the benefits of the JWP integration. Expect very low revenue from the integration if VPB is run at a lower priority than traditional demand in DFP.

 

The downside of this mediation layer is the ads’ time-to-first-frame will be longer as the Player has to send the SpotX bid to DFP to determine the winner.

 

  • JW Player + DFP

This mediation option combines the JW Player and DFP mediation layers in that order. If the floor price isn’t beaten, the key value pairs are added to the DFP tag to compete against DFP line items. This is a good option for publishers who use DFP but want to take advantage of the performance benefits of JW Player mediation. Please ensure the floor in SpotX is set at or above the floor in JW.

 

  • SpotX

You should select this option if your primary Ad Server is SpotX. All Publisher Direct Sold demand should be run in the SpotX ad server, competing along with the Open Marketplace, allowing full control over priorities given to SpotX demand versus Publisher Sourced Demand.

 

Performance Expectations

Depending on the complexities of your setup as well as how your traffic is split between desktop and mobile, performance expectations should be managed. In short, an autostart player on a page with a large amount of other network calls on a mobile device is not optimal for Video Player Bidding.

We’re Happy to Help

We recognize that both normal Player setups and Video Player Bidding setups can be complicated, especially given your other systems and requirements.

 

For more information about improving your monetization with Video Player Bidding, schedule time to speak with a video expert.

 

Contact Us

CONTACT US

The post 90 Days Later: Video Player Bidding Best Practices appeared first on JW Player.

Ad Preloading in the Buffer-Free Player

JW Player loads ads ahead of user-initiated playback so prerolls are ready to go when videos begin

At our annual JW Insights conference, we announced the final piece of the story that makes up the Buffer-Free Player—ad preloading. Since the first part of the story was released back in JW 7.2, we want to take a moment to remind you of everything that goes into reducing buffering. Understanding fully how it works is key to ensuring your player is optimized for improved user engagement and monetization.

 

“Speed is the bedrock of video experience success” —Bill Day, COO, JW Player, at JW Insights 2018

 

Speed is always top of mind when building features for the player. JW8 had a core mission around speed and in the months since release has proven to perform well in all environments, including those with many network requests or low bandwidth.

To recap the story of what it means to have a Buffer-Free Player, we can start by noting that preloading video content has been supported in JW Player for a long time. When there is no preroll ad, content can be preloaded before a user initiates playback to reduce the buffering time.

However, if there is a preroll ad, preloading the content wasn’t possible because the ad interrupted that process. We solved that problem in JW 8.1 by loading the video content while the ad is played, which resulted in 75% of plays starting up in less than a second, if not instantaneously.

 

 

In short, we can reduce buffering of video content when there are no ads and when running content after ads. There is however still a large gap in a buffer-free experience given that many of our customers run preroll ads. Content may start and resume quickly, but there’s still the dreaded ad buffering that happens first, and can lead to user drop-off before content starts as well as overall user pain.

Ad preloading takes the last major step toward a truly Buffer-Free player by making ad requests in advance of user-initiated playback, whether it be via clicking play or scrolling the player into view so that it autostarts. By doing so, the ad is fetched from the ad server early, even traversing wrappers and redirects that typically add extra buffering. By the time the user initiates playback, the ad is ready to go, cutting buffering time in half.

 

 

 

 

While there are some caveats to ad preloading as noted in our support documentation, such as not being able to preload VPAID ads, and not being able to preload when the player autostarts in view, it is undeniable that the reduction in buffering time is visually impressive in low-bandwidth situations.

 

 

Player example end

The difference in a preloaded ad experience vs. one that wasn’t preloaded.

 

Ad preloading won’t be perfect for every use case, but it goes a long way in improving the user experience of your site and encouraging viewers to both stay on your site and come back in the future.

We are very excited to offer this new functionality, and feedback has been great in the early stages since release. We encourage you to have a conversation with your ad server about ad preloading and the logistics around reporting on preloaded ads, then turn the functionality on via your dashboard for a great improvement in user engagement.

 

To learn more about JW Player’s Buffer-Free Player, schedule time to speak with a video expert.

 

Contact Us

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12 Takeaways from JW Insights 2018

What we learned about digital video at JW Player’s 5th annual conference

At JW Insights 2018, we explored everything from video intelligence and machine learning to monetization strategies and actionable analytics. It was a very full day of discussions with 300+ industry registrants, and we’ve put together 12 key takeaways from some of the best panels, keynotes, and fireside chats. Take a look below.

 

Takeaways from JW Insights

 

1. Test everything and test outside the normal boundaries, so your video business is flexible and ready for inevitable change.

2. One of the major issues in the video ad industry is VAST/VPAID errors, but until VAST 4.0 is widely adopted, we’re stuck with them.

3. Every media brand and video provider should be invested in OTT.

4. Speed is the bedrock of video experience success

5. In the age of GDPR, informed explicit consent is critical.

6. Brand safety and trust in the ad ecosystem are a two-way street for buyers and sellers.

7. Blockchain holds promise but needs to evolve much more for true impact.

8. Data can help content creators optimize distribution, diagnose anomalies, and integrate feedback.

9. Don’t solely rely on YouTube and Facebook to gain viewers — take control of your owned and operated site.

10. Study your video’s performance via metrics, funnel down to what really matters to your business, and incrementally improve.

11. Machine learning will never fully replace human ingenuity but can expedite workflows.

12. Shorter ads might lower CPMs but also grow revenue with additional views.

 

Overheard at JW Player

  • “Killer presentation by Rob Gill. The @Jwplayer 8.4 beta looks like a game changer for load times. great job. #jwinsights #contentlogistics”
  • “If you look at our platform, 65% of the deals being transacted are direct and curated.”
  • “Killer session learning about applying data signals within digital video at #jwinsights”
  • “A great day at JW Insights 2018! An excellent line-up of speakers and moderators. As the media industry continues to transcend into the world of OTT & TVE, we will all benefit from these insights. Already looking forward to next year!”
  • “80% of the internet in 2020 will be video and 10% of all online videos are through JW.”
  • “Video is the future. It was great to hear from content creators, brands, and ad tech folks alike about the importance of video intel and analytics.”

 

Read More

Check out our JW Insights 2018 blog series here, including:

JW Insights 2018 Recap

Video Intelligence: The Next Frontier

 

 

To learn more about how JW Player can support your video business, schedule time to speak with one of our video experts.

 

Contact Us

The post 12 Takeaways from JW Insights 2018 appeared first on JW Player.

Why Mid-Roll Video Advertising Can Be A Publishers Best Friend

brandon-holmes-199532-unsplash

Publishers are always looking for the right balance between the intrinsic quality of their content and its monetization. While no-one wants their valuable content to become nothing more than a moving billboard, for most publishers it is true that their videos are potentially their most valuable real estate. Over recent years we’ve seen a big increase in the amount of long-form video content, from 30 minutes up to full feature length. This is particularly true in the gaming sector where play full length game replays that can last many hours. This trend has only increased the importance of mid-roll video advertising.

Mid roll video advertising on the rise

With the expectation to deliver ads revenue gains for content publishers, multi mid-roll ads carries a lot on its shoulders. The theory is sound: as viewers have already engaged with some of the video content then they reach a mid-roll with a large chunk of video remaining, there is a good chance they are more likely to view the ad rather than disengage. Mid roll ads also mirror a viewers’ TV experience. They are timed to coincide with a natural break in the content they’re watching, rather than appearing abruptly.

But what about the technicalities? The challenge for developers is that many publishers will have dozens of campaigns set up, potentially with multiple ad networks. Users therefore require a management interface that is as simple as possible, but also as powerful and flexible as possible. The publisher needs fast execution of the process for requesting and placing adverts with minimal latency or overhead. Developers are navigating between these competing requirements for simplicity, flexibility and speed.

Going down the modular route

Vzaar developed enhanced mid-roll video advertising functionality in response to subscribers who stream full-length online films. Our approach was to modularise the advertising-related data. We treat adverts as comprising of two separate objects. The first is the advert itself; the actual link to the subscriber’s VAST tag. The second is an advert placement, which stipulates which video/user the advert should be used for and when it appears. Naturally, the same advert can be used for multiple placements. This makes even the most complex mix of multiple campaigns on multiple ad networks simple to manage, saving our users time.

The vzaar support team has migrated all our subscribers to the new advertising settings, a complicated task that involved live, revenue-generating data, often for customers with multi-user accounts. Our whole customer base and all new customers are now on the new settings allowing infinite mid-roll possibilities.

More flexible advertising

The increased modularity has resulted in much greater flexibility, with vzaar users being able to place any number of adverts at any time in the video, including showing the same ad multiple times. We can’t guarantee that your ad requests will always be filled, but we do make sure our users are in total control of their advertising real estate.

If you’re looking to monetize your video content, check out our how to get started with video advertising blog to begin your revenue generating journey or if you’re further down the line and ready to start testing the possibility, start a free trial to unlock the potential of your videos. If you don’t have an ad network, vzaar has you covered with

The post Why Mid-Roll Video Advertising Can Be A Publishers Best Friend appeared first on the vzaar blog.

“Where’s the ROI?”

Walking your C-Suite boss through video advertising’s biggest misconception

If you’re in charge of a publisher’s video content program, few events can cause more anxiety than a meeting with the C-Suite when you’re first getting your initiative off the ground.

You’ve assembled a great team, produced dozens of quality videos, and worked late into the night on your carefully crafted distribution strategy. The only problem? Your new video program hasn’t quite delivered the ROI your company was expecting yet. And now it’s up to you to explain why your company should continue devoting resources to it.

Debunking the greatest myth about video

While some executives have the misconception that video doesn’t produce a strong enough ROI, the truth is video can be very lucrative.

As any publisher knows, quality video content costs much more to produce than a written article or slideshow. But the long-term payoffs can be substantial. The Interactive Advertising Bureau predicts that U.S. advertisers will spend $14.5 billion on digital video in 2018, with this number climbing to more than $23 billion by 2021. Publishers who are able to break into the over-the-top (OTT) television market will have an opportunity to reap even greater rewards, with ad revenues in this space expected to top $30 billion in 2018.

In addition to highlighting these facts in your C-Suite meeting, consider bringing success stories of how media giants have integrated video into their businesses. Hearst, which generated 15 billion video views last year, just recently opened a new, 26,000 square-foot production studio dedicated to video. Firms like Vice Media have built multi-billion dollar companies on the back of a strong digital video operation. Though Vice began as a niche punk-rock print magazine in 1994, the publisher’s early bet on original video and branded content have helped it grow into the household name it is today.

For more examples, our resources page features case studies that can support your conversations with the C-Suite.

Why does this misconception about video exist?

New video publishers frequently struggle not because they lack quality content with high ROI potential, but because they aren’t showcasing or monetizing their work the right way.

For instance, if not enough people are engaging with videos on your site, your problem might be that you’re not A/B testing your headlines and thumbnails. If your visitors are leaving quickly after they arrive on the page, you might want to speed up your site load times. If people aren’t interacting with ads, a more strategic approach that invests in the lifetime value of the customer may be in order.

Monetization can further be hindered by the fact that, until recently, a great deal of video viewing has taken place on outside platforms like Facebook and YouTube, which generate lower CPMs for publishers and force them to split their revenues with another company.

Facebook’s latest algorithm changes have dramatically reduced social traffic to branded videos, meaning publishers can make an even greater case to their C-Suite boss: The time has never been better to use their owned and operated site as the main source of video monetization.

How JW Player can help

Here at JW Player, video monetization is what we do. Our ad technology is compatible with all major ad servers, networks, and exchanges, and our latest partnership with SpotX further allows publishers to simultaneously access multiple demand sources via video player bidding. We also offer consultative services on optimizing your ad yield. Best of all, you won’t have to worry about a revenue split diluting your ROI, as our customers keep 100% of their ad revenues.

So relax, take a deep breath, and know that help is on the way. We’ve proven time and again that video advertising can deliver major ROI for a wide range of video publishers. There’s no reason for your
C-Suite boss to believe your firm will be any different.

 

Ready to boost your video ad revenue? Schedule time to speak with a video expert.

 

Contact Us

 

The post “Where’s the ROI?” appeared first on JW Player.

How to Get Started with Video Player Bidding

Integrate header bidding into your player with just one click

Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.

It’s Finally Here!

Header bidding has been an industry standard in display for a few years, but video header bidding is still cutting-edge. While video header bidding unlocks more ad revenue via increased fill rate and higher CPMs, it comes with many hurdles that most publishers haven’t been able to overcome.

 

JW Player recognized the market challenges and the incredible benefits of video advertising and knew that partnering with a top tier advertising technology company was the solution. After much due diligence, JW Player chose to team up with SpotX to offer the best integration to publishers. SpotX is a video ad serving platform that offers programmatic infrastructure for premium media owners & publishers, providing them with access to 65+ demand sources with reduced latency.

 

Now with JW8 (which is great by the way), you can finally turn on Video Player Bidding powered by SpotX with one click!

Why It Matters

Video header bidding is fragmented and difficult to implement at scale. The process is complex, requiring a lot of custom coding that can slow down your entire page as well as a fair amount of control over the page where you’re running video. If you’re motivated, it’s doable but not ideal.

 

As a publisher, you want more control over how advertisers are programmatically bidding on your video inventory. Header bidding boosts ad revenue via increased fill rates and higher CPMs, as well as provides the desired control, but there is no easy solution that leads to fast bids and ads. On the other side of the table, advertisers want more access to quality video inventory. JW Player’s Video Player Bidding is the first solution that gives both sides the control they’ve been seeking.

 

Through the integration built directly into JW Player, you can provide buyers access to player settings, content settings, and viewability data, which increase the value of your inventory. This all happens before the user clicks the player. That means no extra buffering before the ad loads and increased viewer retention.

 

Why It’s Hard

Whether you’re just starting with video header bidding or are working on integrating your fifth bidder, any integration takes some work to get set up. In the past you would need to load a script in the page header, request a bid from the bidder, wait for the response, then proceed down the path from there. This can require 100 lines of code or more on the page with multiple network requests — and all of this overhead creates latency and slows the page down!

 

Welcome to Video Player Bidding

By integrating SpotX and header bidding directly into the player, we’ve reduced a complex workflow with lots of Javascript to just one click in your JW Player dashboard:

 

Alternatively, you can use just a few lines of code in the player configuration:

 

What this means is that if you’re already running video ads with JW Player, turning on video player bidding could be as simple as one click in our dashboard. The ease of implementation is by far the biggest benefit.

Beyond the simplicity, working with one bidder like SpotX means minimal added page latency. By not requiring additional code in the header, your page load time and player setup time remain low. As we’ve evangelized in the past, and have continued to do so, this is incredibly important for user experience.

 

How Do I Get Started?

As you’d expect, the process is simple. We’ll break down your next steps:

  1. Already running ads via JW Player and have a relationship with SpotX
    • Reach out to your SpotX rep for information. You’re just a few clicks away!
    • Check out our Getting Started Guide for more details
  2. Already running ads via JW Player but aren’t yet working with SpotX
    • Visit this link to get in touch with SpotX to get started
    • SpotX will guide you through the onboarding process
    • Check out our Getting Started Guide if you have any concerns or reach out to your JW Player account manager
    • You’re good to go!
  3. Not yet a JW Player customer but have a relationship with SpotX
    • We’d love to hear from you!
    • Getting up and running with JW Player takes no time at all. If you’re migrating from another player, we’re happy to consult on the migration process
    • Once you’ve got video ads running with JW Player, turning on video player bidding is just a click away!
  4. I don’t currently work with JW Player or SpotX but I sure want to!
    • We’re excited to work with you too! Reach out to JW Player, and we’ll get you in touch with the right people and get your video ads running ASAP

 

To learn more about getting started with Video Player Bidding, schedule time to talk with one of our video experts.

 

Contact Us

The post How to Get Started with Video Player Bidding appeared first on JW Player.

The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, doubled the size of our staff, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

AT A GLANCE

Based on all-network data, January-December 2017

 

168 Billion

Total number of plays

 

5,300

Total number of plays per second on average

 

32 Billion

Total number of ad impressions

 

489 Million

Total hours of time watched

 

51

Number of hours a commercial plane takes to fly around the world.

The plane would make 9.6 million trips in the total time that viewers watched JW Player videos.

 

***

PLAYER & PLATFORM

Our lightweight player and customizable platform worked harder, better, faster, and stronger in 2017.

 

5.5 Billion

Number of seconds of video transcoded

 

2.2 Million

Number of dashboard sessions

 

4.8 Million

Number of videos uploaded to JW Platform

 

5 minutes, 54 seconds

Average length of a video uploaded to JW Platform

 

***

JW8 UPDATE

In 2017, we debuted the world’s fastest HTML5 player, JW8.

 

22%

Percentage of customers who adopted JW8 within the first 3 months

 

  ***

RECOMMENDATIONS ENGINE

JW Player is much more than a player. Our video intelligence produced a huge number of incremental plays and monetization opportunities in 2017.

 

2.1 Billion

Number of plays from Recommendations

 

532 Million

Number of ads delivered via Recommendations

 

***

MOBILE

With 53% of mobile users abandoning sites that don’t load within three seconds, we’re invested in supporting a strong mobile experience.

 

41%

Percentage of plays on mobile devices across all networks in December 2017

 

***

FLASH DEPRECATION

2017 saw a continued decline in Flash, and our data is in line with what’s happening throughout the industry.

 

7.23%

Percentage of plays in Flash by end of Q1, JW Platform

 

2.08%

Percentage of plays in Flash by end of Q4, JW Platform

 

***

OUR CUSTOMERS

In 2017, we served publishers in every country in the world. They come from all industries and push the boundaries of success. Our publishers have:

 

Been honored by the United Nations

 

Produced a live event every 18 minutes on average somewhere in the world

 

Used video to promote conservations of Unesco World Heritage Sites

 

Created the first, live surfcam

 

Worked with Derek Jeter to tell first-person athlete stories

 

Promoted healthier eating by bringing calorie counts to restaurant menus

 

Hit 1 billion plays

 

And much more . . .

 

Ready to join this thriving global JW community? 2018 promises to be our biggest year yet, and we invite you to be a part of it.
 

Schedule time to talk with one of our video experts about making the most of an evolving industry as a video-first publisher:

 

Let’s Talk

The post The State of JW Player appeared first on JW Player.

Video: How To Get Started With Video Advertising

Want to monetize your videos with advertising, but just don’t know how to get started?

I’m pleased to annouce that vzaar Monetize is here! We’ve partnered with AOL to give you a get-started-in-seconds approach to video advertising. And the best part? Our video experts will set it all up for you.

Check out the video to:

  • Learn how to monetize your videos
  • Turbo charge your video ROI
  • Check out a live demo of the platform

Unlock video advertising revenue for your business. Find out how to get started here.