A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.
Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That's a recipe for destroying advertisers' trust. A panel shows the steps that need to be taken.
How vital is viewability for online video ad campaigns? While it's undeniably important, it's not the only metric advertisers need to pay attention to.
Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.
As the saying goes, you can't make an omelet without breaking a few eggs. In this case, the eggs are your customers and the omelet is a highly coveted Cannes Lion.