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Many universities use a video platform to only record and share lecture videos, but access to a more comprehensive video platform provides additional opportunities for students and other university stakeholders like staff and students’ families to engage with video. Beyond capturing and sharing lecture videos, your university can pre-record and broadcast or live stream various materials and events including:
Supplemental course materials and video assignments
Encourage your instructors to take advantage of your university’s video platform by recording and posting additional seminars and review sessions online for students. These materials may not be necessarily required for the course, but they can help students grasp the course material and further prepare for exams and class discussions.
More and more, instructors are introducing video assignments as a way to challenge their students to think outside of the box of more traditional essays and exams. As modern communication increasingly becomes more visual and video-centric, video assignments help students strengthen those skills and explore new ways of showing they understand course content.
To facilitate successful video assignments, ensure your students have a simple way to submit them, like a Video Dropbox.
Guest speakers, sports and other special events
Students who are studying abroad, are unable to attend events for health reasons or are studying off campus should still have every opportunity to get the most out of their college experience. Guest lecturers, special speakers, assemblies, pep rallies and other special events are even more impactful when they’re accessible to all students, both on and off campus.
If your university does not already broadcast sporting events on television, you can live stream football, basketball, volleyball or any other sporting event that fans would like to view.
Use a video platform that live streams video through an HTML5 player to ensure the stream is compatible with a wide variety of devices and browsers. This will guarantee the largest possible number of viewers can access a stream at once.
The families and friends of students who attend out-of-state or international schools will still want to witness their loved one’s graduation ceremony, but may not have the ability to physically travel to see them. In this instance, live streaming your university’s graduation ceremonies allows anyone the opportunity to take part in the experience.
You can follow our 10 tips for live streaming graduation ceremonies including testing your stream ahead of time, ensuring great audio and video quality and monitoring the stream on many devices to guarantee a successful event.
Are you having trouble deciding which university video platform is best fit for your needs?
Even when you know the value of a university video platform, deciding between available products and solutions can be intimidating. Download our comparison guide to learn what you should look for in a video platform and how Ensemble Video stacks up to the competition.
Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
From JW Player’s “Anatomy of a Video” Series
There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins.
But there’s much more to it.
The definition of a play depends on who you’re asking and what you’re measuring. Here at JW Player, we believe that not all plays are created equal, and it’s important to understand what these differences are. Knowing how to evaluate the quality of a play is key to increasing views and engagement.
The definition of a play is tricky. A play might be:
- The moment when the embedded player receives the request to play
If load times are too long and the viewer bounces from the site, was there a play?
- The three seconds after a pre-roll completes
If the pre-roll doesn’t work or the video doesn’t run past the three seconds after the ad, did the play count?
- The first frame of a piece of content
If a loss of bandwidth interrupts the video, did the play occur?
- The autoplay
If viewers did not intend to watch and aren’t paying attention to content, is it fair to call it a play?
Now that we’ve covered different ‘play’ definitions, here’s how we approach them: At JW Player, we’re focused on the quality of plays, not just the quantity. While none of these definitions above are 100% right or wrong, they can make things confusing. We’ve created a way to make sense of the data.
Our powerful Segmentation tool aggregates plays across your network, allowing you to slice and dice your data. By grouping plays by location, player, and tags, you can monitor all your “plays” and grow the ones that matter most to you. You can analyze 16 different video metrics, such as completes, time watched, and ad impressions—things that are not usually provided by other video companies or in an overall analytics view.
When it comes to building a sustainable video business, the quality of your plays is vital. A publisher might see 1,000 plays for a video. But only 300 of them actually engaged a user or resulted in a viewer completing the video. It’s wise to question how well the plays did rather than assume that all 1,000 plays performed to their fullest.
With our Segmentation tool, you can use these insights to dive deeper into how your plays are enhancing Quality of Experience (QOE), which includes factors like whether users are likely to stay on the site, watch another video, or come back again. You can go beyond the surface and make strategic decisions based on your understanding of what kind of content viewers are most engaged with, which devices they’re coming from, and how advertising is performing in different areas.
In short, you can figure out which plays are actually working for you—and feature more of these videos to boost CPMs. Advertisers pay more for content that’s widely viewed.
So the next time you start a video, remember one of our JW Player “principles.”
“We hold these truths to be self-evident: that not all video plays are created equal, that they are endowed by their Publisher with certain measurable metrics, that among those are completion rate, engagement, and the pursuit of (viewer) happiness. ”
Let our Segmentation tool boost your plays! Schedule time to talk with one of our video experts.
Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here's how marketers can take advantage for giant sales.