The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.
There's no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer's mindset.
Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.
IGTV is the newest social platform around and it took off from day one. Learn what it is, how it's different, and how brands can use it to connect with followers.
Creating effective mobile video ads isn't a hassle with Facebook's latest service, which lets even brands with no videos get in the game.
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That's not what's happening.
Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.
Our comprehensive guide to making video your #1 source of revenue
It’s a good time to be in video. But it’s not exactly easy getting into video. Some think it’s as simple as putting content online and watching the views (and revenue) roll in. But nothing could be further from the truth.
Today’s publishers face many moving parts on the road to running a profitable video business: from building a content library to implementing a tech stack to monetizing effectively. Our playbook Become a Video-First Publisher equips you with the tips and best practices to succeed. If you want to make video your #1 source of revenue—and truly become “video-first”—this guide is your go-to resource.
To learn more about becoming a video-first publisher, schedule time to speak with a video expert.
Does that VR or 360 video project pass the OMG test? If not, it's not worth doing says one Emmy award-winning digital producer.