But can it do it? 2017 has been one crisis after another for the net's largest video destination. Will an army of mods do the trick?
The big internet companies see a lucrative future in streaming video, and they've got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area's gains come from mobile and video ads.
Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?
AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.
There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they're square.
Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.