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Highlights, data, and fun facts from 2017
As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, doubled the size of our staff, developed 36+ new features, and brought video to more screens than ever.
The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.
AT A GLANCE
Based on all-network data, January-December 2017
Total number of plays
Total number of plays per second on average
Total number of ad impressions
Total hours of time watched
Number of hours a commercial plane takes to fly around the world.
The plane would make 9.6 million trips in the total time that viewers watched JW Player videos.
PLAYER & PLATFORM
Our lightweight player and customizable platform worked harder, better, faster, and stronger in 2017.
Number of seconds of video transcoded
Number of dashboard sessions
Number of videos uploaded to JW Platform
5 minutes, 54 seconds
Average length of a video uploaded to JW Platform
In 2017, we debuted the world’s fastest HTML5 player, JW8.
Percentage of customers who adopted JW8 within the first 3 months
JW Player is much more than a player. Our video intelligence produced a huge number of incremental plays and monetization opportunities in 2017.
Number of plays from Recommendations
Number of ads delivered via Recommendations
With 53% of mobile users abandoning sites that don’t load within three seconds, we’re invested in supporting a strong mobile experience.
Percentage of plays on mobile devices across all networks in December 2017
2017 saw a continued decline in Flash, and our data is in line with what’s happening throughout the industry.
Percentage of plays in Flash by end of Q1, JW Platform
Percentage of plays in Flash by end of Q4, JW Platform
In 2017, we served publishers in every country in the world. They come from all industries and push the boundaries of success. Our publishers have:
Been honored by the United Nations
Produced a live event every 18 minutes on average somewhere in the world
Used video to promote conservations of Unesco World Heritage Sites
Created the first, live surfcam
Worked with Derek Jeter to tell first-person athlete stories
Promoted healthier eating by bringing calorie counts to restaurant menus
Hit 1 billion plays
And much more . . .
Ready to join this thriving global JW community? 2018 promises to be our biggest year yet, and we invite you to be a part of it.
Schedule time to talk with one of our video experts about making the most of an evolving industry as a video-first publisher:
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Are videos on 80% of your webpages?
According to Cisco, by the year 2021, 82% of all internet traffic will come from video. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016.
At JW Player, we don’t take these trends lightly—we see them as game changers. Video isn’t just a nice-to-have anymore; it’s become essential to any publisher’s success. If video consumes about 80% of all internet traffic, then it’s a good idea to put it on 80% of your webpages too. As your video partner, we draw on our industry expertise and data to show you how.
What can you do to step up your video game? It starts with understanding the architecture of your site. Just as not all plays are created equal, not all pages are created equal either. Look at your sitemap and review the different pages you have—the sections, the subsections, the various ways you are categorizing content.
Then, decide which type of video experience would be best for each page. The most effective videos are tailored to the specific page they’re serving. Rather than using a one-size-fits-all approach, think about all the different ways you can integrate video across distinct parts of your site, from desktop to mobile.
Let’s look at three common examples:
- The dedicated video page – When it comes to attracting viewers, this is your site’s main draw. You’ll want to select a large player (at least 600×400 pixels), make it the main focus of the page, and support intent to watch.
- The article page with recommended video content – These articles are complemented by videos or video thumbnails. You can use video to support the text or, conversely, use text to set up and comment on video. Recommended videos are related to content and support intent to watch.
- The text-heavy page – This page might feature a much longer article, a dense how-to explanation, or any other piece with significant copy. Unrelated to content, an outstream video ad unit breaks up text-heavy pages and could have the greatest impact here.
The speed of the digital world waits for no one. Don’t get left behind—or rather, stay one step ahead—by incorporating video throughout your website today.
To learn more about how to become a video-first publisher, schedule time to talk with one of our video experts.
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