Recently, Dell made updates to its line of Precision mobile workstations targeting the media and entertainment industries. The Dell Precision 7730 and 7530 mobile workstations feature the latest eighth-generation IntelCore and Xeon processors, AMD Radeon WX and Nvidia Quadro professional graphics, 3200MHz SuperSpeed memory and memory capacity up to 128GB. Continue reading
The-Artery founder and director Vico Sharabani recently brought together an elite group of creative artists and skilled technologists to create a cross-continental VR production pipeline for Mercedes-Benz’s Masters tournament brand campaign called “What Makes Us.”
Emmy-nominated cinematographer Paul Cameron (Westworld) and VFX supervisor Rob Moggach co-directed the project, Continue reading
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Perspectives on the digital video world from JW Player’s SVP of Technology
My interest in virtual reality started in 3rd grade, when I was obsessed with a book called Danny Dunn, Invisible Boy. It’s about a kid who is given a dragonfly robot that can be controlled with a “telepresence helmet” and gloves. He uses his ability to virtually exist in other places to enforce justice, specifically exposing a Spelling Bee cheater and preventing the dragonfly from falling into the hands of people with sinister motives.
The book was published 44 years ago—obviously the authors were quite prescient. It was not the first work of fiction to describe virtual reality, however (in English, anyway). That honor goes to the 1935 short story “Pygmalion’s Spectacles” by Stanley G. Weinbaum.
My point is, people have dreamed of immersing their consciousness (minus their bodies) in other realities for a long time, but we have only recently developed the technology to actually do it.
So why are so few people, myself included, using it? By consumer electronics standards, sales of VR headsets were minuscule in 2017, as they were in 2016, though analysts are predicting a surge in 2018—as they did in 2016 and 2017.
I think it’s primarily because, despite huge investments and promotion from Google, HTC, Facebook, Samsung, and others, using VR equipment is still too expensive, difficult, and awkward for most consumers. After the initial novelty of VR, people can’t be bothered to strap a viewing device to their head simply to watch a few videos.
However, I also think people would put up with the clunky user experience if there were more interesting content to watch, specifically 360 video. But creating and distributing 360 video content is still incredibly difficult and expensive for most publishers.
The people at Fraunhofer FOKUS have invited me to speak about 360 video at 7th FOKUS Web Media Symposium in Berlin on May 15. I won’t be demoing any robotic dragonflies, but in the session “Making 360 Video Easy for Publishers,” I will discuss the challenges facing publishers who want to get their 360 video on the web and some ideas for overcoming them.
JW Player offers products and tools to make publishing 360 video easier today. For more info, see Pearl’s “360 Video: Looking Back and Ahead” post and Henry’s series on “360 Video & Virtual Reality (VR) in JW Player.”
To learn more about JW Player’s 360 video support, schedule time to speak with a video expert.
The post “Making 360 Video Easy for Publishers” at 7th FOKUS Media Web Symposium appeared first on JW Player.
Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.
Samsung showed an enhanced Samsung 360 Round camera solution at NAB, with updates to its live streaming and post production software. The new solution gives professional video creators the tools they need — from capture to post — to tell immersive 360-degree and 3D stories for film and broadcast. Continue reading
NextComputing, Z Cam and Assimilate have teamed up to create a complete turnkey VR studio. Foundation VR Studio is designed to provide all aspects of the immersive production process and help the creatives be more creative.
According to Assimilate CEO Jeff Edson, Continue reading
The post NextComputing, Z Cam, Assimilate team on turnkey VR studio appeared first on Randi Altman's postPerspective.
By Mike McCarthy
I had the opportunity to attend GTC 2018, Nvidia‘s 9th annual technology conference in San Jose this week. GTC stands for GPU Technology Conference, and GPU stands for graphics processing unit, but graphics makes up a relatively small portion of the show at this point. Continue reading
Adobe's marketing experts offer predictions for the coming years, and see that digital privacy concerns aren't going away any time soon.
Supersphere, a VR/360° production studio, will be at NAB this year debuting 12G glass-to-glass flypacks optimized for live VR/360° streaming. These multi-geometry (mesh/rectilinear/equirectangular) flypacks can handle 360°, 180°, 4K or HD production and seamlessly mix and match each geometry. It also includes built-in VDN (video distribution network) encoding and delivery for live streaming to any platform or custom player. Continue reading
It's early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.