Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign's senior director of consumer marketing.
There’s huge money in influencer marketing, and wherever there’s huge money there’s going to be fraud. A presentation at VidCon 2018 explained how rampant the problem of fake influencers is, and how to spot these cheating accounts. The problem of fake influencers is really an Instagram problem, explained Evan Asano, CEO and founder of influencer […]
And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.
While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.
They don't get their popularity for nothing: Tubular Labs' study of video influencers shows they post a majority of top videos and get a majority of views.
Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
Perspectives on the digital video world from JW Player’s SVP of Technology
Imagine that you operate a YouTube channel with over 8 million subscribers. This would rank you among the top 500 publishers on YouTube, which means your content would be wildly popular, far surpassing the viewership most cable networks, especially among the coveted 18-24 year-old male demographic. Surprisingly, the ad revenue from your channel doesn’t make you obscenely rich, but it provides a nice living, as they say, for you and the small staff of millennials you pay to create the videos.
You’d also imagine that your army of fans would make you popular with YouTube itself, since they are taking up to 45% of your copious ad revenue.
You would be wrong.
In fact, you might start to think that YouTube actively dislikes your channel, because they start “de-monetizing” your videos, citing vague violations of their “advertiser-friendly content guidelines,” like this one from December 2017.
YouTube isn’t deleting your videos, mind you—just your ability to make any money from them.
As result, your revenue plummets, taking with it your nice living but more urgently your ability to pay your millenial creators, which means fewer videos, which means even less revenue, which means a potential death spiral for your business.
This is basically what happened to Explosm, makers of the popular but controversial “Cyanide and Happiness” webcomic. In response, Explosm has started a Patreon community in the hopes that donations from fans will make up for the lost revenue. It will be interesting to see if they are successful.
It is another example of how risky it has become for even the largest video creators to rely solely on platforms like YouTube for their revenue (back in January my colleague Bill Day wrote about similar impact Facebook has had). Even a minor change in their terms of service can take a creator from blockbuster to bankruptcy almost overnight.
Creators need to take more control of their own destiny. Thanks to the open web, it is easier and more cost-effective than ever to distribute you own video content and monetize it any way you want.
Tight budgets are no problem. These 5 free online resources will help marketing teams work better together, create impressive videos, and attract more views.
At TechSmith, our goal is to help content creators take advantage of the power of video in their daily jobs.
But, making the video is just half of the equation.
Choosing where you host your video content is one of the most important decisions you’ll make in the planning process.
Today, we pit YouTube vs. Vimeo!
What is the difference between YouTube and Vimeo?
Two of the most popular hosting platforms today are YouTube and Vimeo. They’re both great options for hosting. We offer YouTube outputs from Snagit and Camtasia, and Vimeo from Camtasia (Windows only).
These outputs make it simple to host your videos in the location of your preference.
There are some big differences when it comes to YouTube vs Vimeo and understanding those differences will help you select the right option for you.
The first question I always ask myself before I ever push record on my camera: who is my audience? You should ask yourself the same question because YouTube and Vimeo have different communities of users.
YouTube’s community is large, with over 1 billion users that watch hundreds of millions of hours of content – each day! With that many people comes risks. You may run into some questionable, highly offensive users that are not afraid to tell you exactly how they feel about your video.
YouTube’s larger audience produces more content, but keep in mind that quantity doesn’t always equal quality.
Vimeo has a much smaller community. Of its 170 million viewers, about 42 million are in the United States.
Vimeo’s community is generally very supportive, and has many users that offer more constructive feedback than you may find on YouTube.
Another notable distinction between the two is that with a smaller community, you will often find higher production values.
Vimeo offers four membership options: Plus, PRO, and Business, Premium. They each have different levels of storage and support as you can see in the chart below.
Vimeo does offer a basic, free membership, but it limits you to 500MB maximum storage per week.
Alternately, YouTube is completely free with unlimited storage when it comes to hosting. YouTube focuses on making money with their advertising, not monthly or yearly payment plans like Vimeo.
That said, YouTube offers a $9.99/month subscription service called YouTube Red, which allows you to view videos without ads.
In addition to being able to watch videos ad-free, you will also have access to a slate of original programming, the ability to download videos so you can watch offline later, as well as a music app.
Updating your videos
Have you ever uploaded a video, then realized you needed to make a change to it? Vimeo allows you to replace a video after it has been uploaded without losing that video’s stats. This can be very helpful if you realize you made a mistake in your video, or something like a name needs to be updated.
On the flip-side, when you upload your video to YouTube, it cannot be changed without completely deleting the file and re-uploading. This means that you will lose all of your views and stats in the process.
If you use YouTube, double and triple check spelling and content, because once you post it, you can’t fix it! I have been hoping for a long time that YouTube will activate this feature, but so far, it hasn’t happened.
YouTube will detect copyrighted music and images almost immediately upon upload, automatically disabling these elements if you don’t have permission to use them. This can help make sure you’re not infringing on a copyright unintentionally.
Vimeo on the other hand, isn’t as strict and won’t disable your content. If you choose Vimeo, be aware that it technically is stealing if you don’t own the rights to any media in your video. It is imperative to use good judgement when sharing your work.
You may notice that YouTube has ads all over the place both on the website and within the video player. As a marketer, you have tons of options to reach your specific audiences with highly targeted ads on YouTube, but as a viewer it can be overwhelming.
Vimeo takes pride in keeping their site free from ads and you won’t see one playing before, during, or after your content. This is because, as I said before, they make their money on memberships.
On the plus side, both sites offer a wide array of analytics for your video that can be extremely helpful when determining who is watching your video and how they are viewing it.
The downside is that you will have to be a Plus Vimeo member to receive the advanced analytic access (you can see a breakdown of stats available in Vimeo plans here.)
Both platforms offer stats on views, comments, likes, shares, total plays, and geographical data, but YouTube offers a little more.
YouTube also offers insight into traffic sources, gender, what devices your viewers are using, and audience retention. Another feature of YouTube is the ability to add annotations or “clickable hotspots” on top of your video that allows viewers to interact.
Vimeo offers password protected content. This can be great if you are reviewing content with clients and want to keep it hidden. Vimeo offers a variety of other privacy options as well.
So…. Where Should I Host?
In the end, it really depends on the audience you are trying to reach because both platforms offer great resources for businesses who are expanding into the world of digital video.
Where do you host your videos? Which features are most important to you? Let us know in the comments!
Note: This is an update of a post originally published November 2015. It has been updated to reflect changes to the hosting platforms.
*Sharing to YouTube from Snagit is only supported for video, not image files.
Vimeo is TM + © 2018 Vimeo, Inc. All rights reserved.
YouTube is © 2018 YouTube, LLC
Before onboarding with Ensemble Video, university instructors often use other video streaming services like YouTube to share video content with their students. Typically, these videos are supplemental to the content of the course, providing how-to guides or diving into a subject further than a professor might in their lectures.
In institutions that use Ensemble Video, instructors have one central library where they can house and organize their original course videos by playlist or portal. However, sometimes, these instructors still want to share YouTube videos with their students.
That’s why, with our new Version 4.8, we’ve made it simpler than ever to integrate YouTube videos into Ensemble Video.
Why we made it easy to import videos from YouTube.
As we’ve explained before, YouTube alone isn’t the best video platform to share educational videos for multiple reasons. Advertisements, videos that play automatically and un-related “related” videos can be all distracting for students.
However, flexibility and integration are extremely important for Ensemble Video and our users, and we want our customers to have the ability to leverage all the tools they already use.
So, instructors who want to share both their original Ensemble video content and YouTube videos with their students can now easily keep that content all in one place. It’s no longer necessary to re-upload videos that were already on YouTube to Ensemble Video. Instructors can simply pull them in directly from YouTube.
How does it work?
You don’t need a YouTube account or any permissions to import videos from YouTube to Ensemble Video. You just need to copy and paste the video’s URL into the Ensemble platform. The video still streams through the YouTube player, but you can publish to Ensemble playlists, portals or other publishing methods.
Once you’ve imported a YouTube video to your Ensemble library, the video’s ads won’t appear. If there are closed captions or annotations that exist on the video already, they’ll continue to show up in Ensemble.
When you import videos from YouTube, the metadata is automatically populated, but you can edit it if you wish. For example, you can remove language in the video description that directs viewers to other places or attempts to sell another product. This is useful for preventing unnecessary distractions for students.
Contact us to schedule a demo from our team, request a free Ensemble Video trial or simply ask any questions you have about uploading videos from YouTube.
Now that you know more about importing YouTube videos into Ensemble Video, read about the merits of using a video platform that goes above and beyond the functionality of YouTube.
From too many ads, to poor security features and more, download our resource to learn why YouTube isn’t enough for education and enterprise.