The-Artery explains benefits of a VR workflow for Mercedes spots

The-Artery founder and director Vico Sharabani recently brought together an elite group of creative artists and skilled technologists to create a cross-continental VR production pipeline for Mercedes-Benz’s Masters tournament brand campaign called “What Makes Us.”

Emmy-nominated cinematographer Paul Cameron (Westworld) and VFX supervisor Rob Moggach co-directed the project, Continue reading

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