What ‘Spider-Man: Into the Spider-Verse’ Can Teach Us About Story

Creativity can come from anywhere. You only need to harness it.

At Adobe’s annual MAX conference held in Los Angeles, California, the Creative Cloud company teamed with Columbia Pictures and Sony Picture Animation for a deep-dive discussion into the animation of Spider-Man: Into the Spider-Verse from directors Bob Persichetti, Peter Ramsey and Rodney Rothman.

Ugh, we know another Spider-Man movie. But it brings up an important topic: How do you tell a story that’s been told dozens of times over?

It might be a cliché, but you need to look outside the box, before throwing that box away and pushing the story to a place no one expects. Think about perspective, setting, plot, character, conflict, and theme. Tell a different point-of-view. Raise the stakes. Do what you can to make it standout. A fantastic and recent example of this is season two of HBO’s The Deuce, where Maggie Gyllenhaal’s character, Candy, is turning the classic fairytale Little Red Riding Hood into a gritty porn set in the streets of New York. Yes, a Little Red Riding Hood porno, and it works on so many levels.

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